Finnish Broadcaster MTV MEDIA Launches Big Brother Mobile Video Pilot Service
Using ThirdPresence's Mobile Video Platform

HELSINKI, Finland, Nov. 11 /CNW/ - ThirdPresence Ltd., the leading mobile video platform, has worked together with Finnish broadcaster MTV3 to pilot a mobile service with which viewers can watch the Big Brother reality show live 24/7 using their iPhone or iPod touch.

"We are excited that Big Brother fans can now use their iPhones and iPod touch to watch the same 24/7 live video feed that is available on our MTV3 Katsomo service on the Web. Extending the service from Web to mobile allows people to tune in to Big Brother regardless of time or place. For this pilot it was very important to extend our Big Brother online live video service to mobile as easily, securely, reliably and cost-effectively as possible without compromising video quality. That is why we chose to use ThirdPresence to power our Big Brother mobile video pilot service," Sami Kanninen, Product Manager WebTV at MTV MEDIA.

"Mobile phones are increasingly being used to access video content and this poses certain challenges to broadcasters and media companies. By using our mobile video platform media companies and broadcasters can easily publish their video content to mobiles. We are excited to work with the leading Finnish broadcaster MTV3 to help them extend the Big Brother brand to the iPhone," says Esa Hotti, ThirdPresence's head of customer operations.

Big Brother 24/7 is available for all iPhone and iPod touch users who have subscribed to the pay-per-view package.

MTV MEDIA brings you the most wanted electronic services in Finland. MTV MEDIA operates nine TV channels: the nation's favourite channel, MTV3, the rapidly growing Sub, and the pay-TV channels MTV3 MAX, MTV3 Fakta, Sub Leffa, Sub Juniori, MTV3 AVA, MTV3 Sarja and MTV3 Scifi. MTV MEDIA represents CANAL+ pay-TV services in Finland. Also part of MTV MEDIA is mtv3.fi, one of Finland's most popular online media, and Finland's most-listened commercial radio station, Radio Nova.

ThirdPresence is a SaaS platform that enables media companies to distribute their content to any multimedia-capable mobile phone. ThirdPresence can be used to deliver video-on-demand, podcasts and live video in a format that is optimized for each mobile device. ThirdPresence also enables monetization of the content either by advertising or pay-per-view. For more information, visit http://www.thirdpresence.com

SOURCE THIRDPRESENCE LTD.

For further information: For further information: Press contact: ThirdPresence, Markus Backstrom, Phone +358-50-563-4959, markus.backstrom@thirdpresence.com

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