WWF-Canada and Coca-Cola Canada invite Canadians to help protect polar bears
as a call to action to fight climate change

Coca-Cola Canada to donate $200,000 to help WWF's climate change efforts

TORONTO, Nov. 4 /CNW/ - Coca-Cola Ltd. today announced details of its ongoing commitment to WWF-Canada's polar bear conservation efforts. In celebration of the Vancouver 2010 Olympic Winter Games, Coca-Cola will double last year's $100,000 contribution through its holiday program by contributing $200,000 to WWF-Canada's efforts in 2009.

"Global climate change is an important issue that impacts all of us," said Bobby Britain, VP Sparkling, Coca-Cola Ltd. "By continuing our partnership with WWF-Canada we are making a commitment to do our part to slow climate change and support the polar bear population in Canada."

As part of the 2009 holiday campaign, Coca-Cola is asking Canadians to help protect the polar bear by going to icoke.ca and entering icoke PINS found on specially marked Coca-Cola beverages. For every PIN entered, Coca-Cola will make a cash donation to WWF-Canada, up to a total of $100,000. Coca-Cola will also be matching individual consumer donations to WWF, up to a total of $75,000 and will make a $15 contribution to WWF for each holiday eGift redeemed on icoke.ca, up to $25,000.

Canadians who enter eight PINs on icoke.ca can redeem them for one of three Coca-Cola Olympic Games Bears. The plush polar bears, made from 100% recycled PET, serve as a Vancouver 2010 Olympic Games collectible item and a reminder of the impact climate change is having on our polar bears.

"This is an important year for the Arctic and for polar bears," said Gerald Butts, President and CEO, WWF-Canada. "We are pleased to work with Coca-Cola to raise awareness and encourage Canadians to take action."

Since 1912, polar bears have symbolized the joy of coming together in Coca-Cola campaigns around the world. However, experts predict that if current climate trends continue, polar bears could become extinct by the end of this century. Through Coca-Cola's multi-million dollar holiday program, the company hopes to increase awareness of polar bear threats and encourage support for WWF-Canada's efforts.

The holiday campaign will be seen on TV, in cinema, in-store and on specially marked beverage packaging from the beginning of November, 2009 to January 5, 2010.

Coca-Cola is supporting its commitment to the environment by working with WWF-Canada to:

    -  Conserve freshwater resources in Canada

    -  Improve efficiency of the company's water use and decrease the
       company's greenhouse gas emissions and energy use

    -  Inspire and engage Canadians to fight climate change and live
       sustainable lives

Coca-Cola in Canada

The Coca-Cola Company is the world's largest beverage company. In Canada, the Company is represented by its subsidiary, Coca-Cola Ltd. (Coca-Cola in Canada). Coca-Cola is Canada's largest beverage company. Coca-Cola in Canada markets three of Canada's top nonalcoholic sparkling beverage brands, Coca-Cola, Diet Coke and Sprite, and the leading ready-to-drink tea: Nestea. In addition, our subsidiary is the largest juice and juice drinks company with Minute Maid, Five Alive and Fruitopia. The Company also markets DASANI, PowerAde and other hot and cold beverages.

For more information about Coca-Cola in Canada, please visit our website at www.cocacola.ca or our parent company's website at www.thecoca-colacompany.com.

About Coca-Cola and the Olympic Movement

The Coca-Cola Company has been an Olympic Games partner since 1928 and is the longest continuous corporate supporter of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of the Coca-Cola system's investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games; and supporting programs such as the Vancouver 2010 Olympic Torch Relay allows Coca-Cola to help share the Olympic Spirit around the world. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through 2020.


WWF-Canada is part of WWF, the world's largest conservation organization. At WWF we advocate and promote lasting solutions to the challenge of balancing growing human need and environmental sustainability. In collaboration with business, government, communities and individuals we take a science-based approach to the protection, management and restoration of environmentally sensitive parts of our planet. Our work includes visionary projects focused on climate change, freshwater and the health of habitat and species across Canada and around the world. For more information about WWF-Canada visit www.wwf.ca.

(C) 1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlife Fund)

(R) "WWF" is a WWF Registered Trademark


For further information: For further information: Erica Faltous, Hill & Knowlton Canada, (416) 413-4695, erica.faltous@hillandknowlton.ca

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