Ottawa high-tech executive to lead international mobile marketing
TORONTO, Nov. 3 /CNW/ - Silverback Media, a leader in mobile marketing technology and services, announced today the appointment of Tyler Nelson as Chief Executive Officer and Chairman of the Board.
Mr. Nelson brings over 20 years experience and achievement in mobile wireless software, hardware, high tech marketing and strategic business development and management. He has held senior executive positions as Head of Global Business Development at Research in Motion and has served as Vice President, Business Development and Marketing at Bridgewater Systems.
"Silverback Media is a company that has grown through the acquisition of high-value technology assets," said Mr. Nelson. "By bringing together the experience and technology resources that these companies represent in mobile marketing, media, advertising and mobile payments, coupled with solid demographic forecasting and analytics capabilities, Silverback Media is positioned to be the only company in the mobile marketing space to offer a full range of marketing strategies and solutions within a web-to-cloud business model."
With the appointment of Mr. Nelson and the introduction of a new executive management team, Silverback Media will be re-launching the company under a new brand in the coming months.
About Silverback Media
Through the integration of leading-edge technologies and specialized expertise, Silverback Media enables businesses to develop, target, execute and measure full-solution marketing strategies and campaigns in the mobile economy. With offices in North America and Europe, Silverback Media has grown through the acquisition of mobile marketing technology and service companies, is gearing to be the only company to offer a web-based mobile platform solution to empower high-performance, interactive mobile marketing, advertising and content delivery programs for blue chip companies.
SOURCE SILVERBACK MEDIA
For further information: For further information: Jennifer Evans, Marketing Communications, Silverback Media, T: (613) 261-8060, firstname.lastname@example.org, http://www.silverback-media.com