BCAMA presents Movember...

    'Bring the Moustache Back into Fashion' Strategy...on a shoe-string
    marketing budget

VANCOUVER, Oct. 30 /CNW/ -

    WHAT: Moustaches appearing at landmarks and growing on walls around
    Vancouver signal that it's Movember, the largest global event for men's
    health. It is the month formerly known as November where men grow a
    moustache for 30 days to raise awareness and funds to help find a cure
    for prostate and testicular cancer. What began in 2003 in Melbourne,
    Australia as a joke to bring the moustache back has turned into a global
    movement that to date has raised over $51 million (CAD) through official
    campaigns in the US, UK, Ireland, New Zealand, Australia, Spain and

    WHY ATTEND: Using Movember as a case-study, guests will learn about
    raising money with virtually no marketing budget (a tactic we would all
    like to learn about particularly during today's tough economic climes),
    grass-roots marketing and building brand awareness. Discover the impact
    of digital marketing on brand growth, the integration of social media and
    challenges faced in this new era of online consumer engagement. Attendees
    will hear first hand the story of how a global humanitarian not-for-
    profit brand was born.

    WHO: Adam Garone, Co-Founder and CEO of the Movember Foundation has
    driven the creation of a global social movement that has changed the face
    of men's health. To date, his commitment has raised global awareness and
    over $51M CAD for research in support of prostate and testicular cancer.

    He began his career in the Australian Special Forces and obtained a BA in
    Science and later pursued a Masters Degree in Marketing. In 2008, he won
    the 22nd Annual Ernst & Young "Entrepreneur of the Year" award in the
    social category.

    WHEN:     Tuesday, November 3, 2009
              7:00am - 7:30am Breakfast & Networking
              7:30am - 9:30am Presentation

    WHERE:    Sheraton Vancouver Wall Centre, 1088 Burrard Street,
              Vancouver, BC

    PRICE:    Pre-Registration Pricing         On-Site Registration Pricing
              Members: $35                     Members: $40
              Non-Members: $47.50              Non-Members: $52.50
              Student Members: $23.50          Student Members: $25
              Seasons Tickets: 2

              Register online at bcama.com or call 604.983.6AMA (6262)


The BC Chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955. With close to 500 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including Board Members, Committee Members and Sponsors. As one of the most highly regarded chapters in North America, the BCAMA was awarded with the prestigious international "Chapter of the Year" in 1995, 1996, "Chapter of Excellence" in 1997, and special merits in both 2004 and 2006.


For further information: For further information: Samantha Shah, BCAMA Director of Marketing Communications, Tel: (604) 505-1691, Email: samantha.shah@gmail.com

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