Samsung rings up Wireless Olympic Works

    
    Wireless technology connects fans around the world to Vancouver 2010
    Olympic Winter Games updates
    

MISSISSAUGA, ON, Nov. 4 /CNW/ - Samsung Electronics Co., Ltd., the Official Worldwide Olympic Partner in Wireless Communications Equipment, today announced public availability of its Wireless Olympic Works (WOW) communications platform, a comprehensive application designed to keep users connected and informed during the Vancouver 2010 Olympic Winter Games.

To meet the public's desire for information anytime and anywhere, fans around the world for the first time are able to download and install Samsung's Public WOW Application from Samsung's official Olympic Games microsite (www.samsung.com/vancouver2010) to receive up-to-the minute information, including Olympic news, schedules, results and medal standings. The application is free to download to Samsung's Omnia II device or any Samsung smartphone that supports Windows Mobile 6.1 or 6.5 operating system.

"Our focus for the Vancouver 2010 Olympic Winter Games is on creating exciting experiences for Olympic fans around the world using Samsung technology to link consumers to the Games," said Paul Brannen, General Manager, Mobile Communications, Samsung Electronics Canada. "Samsung will connect fans through its WOW technology, mobile phones and website, making it possible for real-time updates and to share and celebrate their favourite Olympic 'WOW' moments with friends and family in their networks."

Since the Athens 2004 Olympic Games, Samsung has provided wireless technology to enable communication between officials and staff through cutting-edge mobile phones and a proprietary wireless information services platform called Wireless Olympic Works (WOW). For the Vancouver 2010 Olympic Winter Games, Samsung has brought WOW to a new level with advanced technology, new media and improved accessibility by linking fans directly to Games information using their mobile phones. During Games time, fans from around the world that download the WOW application will get up-to-the-minute news, schedules, results, medal standings and even weather reports.

"We are pleased to continue our sponsorship of the Olympic Games as the Worldwide Olympic Partner for Wireless Communications Equipment," said Gyehyun Kwon, vice president and head of Worldwide Sports Marketing. "While we are making WOW publicly available, the platform was specifically developed to support Olympic Games operations and will continue to play a key role in all Games-time communications for the Olympic family."

Samsung will provide an estimated 9,200 units of wireless communications equipment for use at the Vancouver 2010 Olympic Winter Games by VIPs, delegates and organizing staff - the Olympic Family. For the Olympic Family, WOW includes services such as Olympic Games information updates (mINFO), text-based Games status casting service (mLIVE) and Group Messaging service (mCOMM). As a messaging tool, the WOW service will enable users to send operation messages to large groups simultaneously, including schedule notifications, work orders and other services.

Samsung's Public WOW Application will operate on a limited capacity until the Games officially begin on February 12. For more information regarding Samsung WOW or to download the Public WOW Application, please visit www.samsung.com/vancouver2010.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products. SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value.

Samsung has been a global TOP sponsor of the Olympic Games since 1998 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada and the Toronto Football Club.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

SOURCE Samsung Electronics Canada Inc.

For further information: For further information: Brock Penner, Jennifer Stein, APEX Public Relations for Samsung Electronics of Canada, Phone: (416) 924-4442 ext. 226, 227, E-Mail: bpenner@apexpr.com, jstein@apexpr.com

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Samsung Electronics Canada Inc.

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