Harlequin Introduces First-Of-Its-Kind Reader Rewards Program

Harlequin My Rewards Offers Readers Personalized Rewards And Points For Online Activity

NEW YORK, June 23, 2015 /CNW/ -- Harlequin today announced the official launch of Harlequin My Rewards, a pioneering new loyalty program that offers members exclusive opportunities to earn special rewards--including autographed books, signature gift baskets or even Skype conversations and more with favorite Harlequin authors--for buying books or social engagement with the publisher.

"What makes Harlequin My Rewards so unique is that it offers personalized experiences you really can't put a monetary value on or replicate anywhere else," said Craig Swinwood, Publisher and CEO of Harlequin. "It presents readers with new ways to connect with their favorite authors and enhance the Harlequin experience."

Effective immediately, U.S. and Canadian residents can log onto Harlequinmyrewards.com to register and begin earning points. Harlequin My Rewards presents readers with points for purchasing books or engaging in multiple online activities, including sharing book reviews, providing opinions, completing weekly book challenges and games, tweeting and partaking in Facebook activities.

Harlequin is the first publisher to introduce a rewards program that allows members to earn points for purchases of its books made at any retailer the United States and Canada. Thanks to cutting-edge technology provided by PunchTab, the leading omni-channel engagement and insights platform, readers who purchase Harlequin books at retail locations simply take a photo of their receipts with their mobile phones and email or upload them to instantaneously collect their points. Readers may also use a digital camera or scanner and email receipts from their computers. Members who purchase Harlequin books from online retailers need only send in order confirmation emails to receive their points. Readers who buy books at Harlequin.com automatically have their points added to their profiles.

"We have the most active and dedicated readers in the industry and, with Harlequin My Rewards, we've created a specialized way of recognizing and rewarding them wherever or however they read or even for interacting with us," said Swinwood. "We believe every aspect of Harlequin My Rewards is refreshingly modern and innovative."

Other specialized aspects of the rewards program include personalized reading recommendations and, coming soon, an online bookshelf for readers to store, rate and share their favorite books with fellow readers and friends.

For more information or to join Harlequin My rewards, please visit www.harlequinmyrewards.com.

About Harlequin

Harlequin  (www.Harlequin.com) is one of the world's leading publishers of books for women, with titles issued worldwide in 34 languages and sold in 102 international markets. The company publishes more than 110 titles monthly and more than 1,300 authors from around the world. Harlequin is a division of HarperCollins Publishers, itself a subsidiary of News Corp and one of the largest English-language publishers in the world. Harlequin has offices in 15 countries, including offices in Toronto, New York and London. For more information, please visit Harlequin.com and Facebook.com/HarlequinBooks. Follow Harlequin on Twitter: @HarlequinBooks.

About HarperCollins

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 65 unique imprints around the world, HarperCollins publishes approximately 10,000 new books every year, in over 30 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp and can be visited online at corporate.HC.com.

About PunchTab, Inc.

PunchTab is the leading engagement and insights platform committed to creating technology that allows brands and retailers to grow engagement and lifetime value with their consumers across any channel or device. Leading CPG and retail brands like The Yankee Candle Company, PURELL, ConAgra, Arby's and more use PunchTab's cloud-based solution to deepen audience engagement, build awareness, and gain a data-driven, 360-degree view of consumer behavior and purchase drivers. PunchTab offers a self-serve, easy-to-implement product, and fully customizable, white-labeled loyalty and engagement programs. For more information visit www.punchtab.com.


Penny Tantakis
Senior Manager
Corporate Communications


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SOURCE Harlequin

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