Swiss Watch Brand Baume & Mercier Introduces Limited Edition Watches Inspired By The Iconic Shelby® Cobra Racecar

Baume & Mercier partners with Shelby Cobra to commemorate the 50th Anniversary of Shelby Cobra's win at the FIA International Championship

NEW YORK, April 10, 2015 /PRNewswire/ -- This June, Baume & Mercier will introduce two limited edition men's watches to commemorate their new partnership with celebrated racecar manufacturer, Shelby® Cobra.  Baume & Mercier teamed up with the iconic brand to celebrate the 50th Anniversary of winning the FIA International Championship in 1965.  Celebrating such moments has been Baume & Mercier mantra since its founding in 1830. A Baume & Mercier watch is chosen by its owner to mark life's moments such as these.

Fifty years ago, automotive legend, Carroll Shelby achieved a victory that would change the course of international racing forever and in doing so, Shelby would restore American racing prestige.  To honor this unprecedented milestone, Baume & Mercier has created two extraordinary, limited edition timepieces for the new Capeland Shelby® Cobra collection. #CapelandCobra

This collection is a chronograph powered by a Swiss-made self-winding movement.  It is distinguished by its retro accents, classic lines, chronograph and tachymeter functions and specially crafted hands featuring the Cobra logo. The unique blue-colored dials are the famous Shelby® Cobra Guardsman Blue racing color and have double racing stripes as a subtle accent.  Finally, the special hours and minutes hands are designed in the shape of the Cobra steering wheel, and as a finishing touch, the back of the watch is engraved with the collection title and Carroll Shelby's own signature.

The steel Capeland Shelby® Cobra 44mm chronograph is limited to a quantity of just 1,965 pieces in recognition of the year in which Carroll Shelby won the championship.  The 18k red gold model is limited to just 98 pieces, in tribute to Carroll Shelby's own Cobra racing number. Each timepiece in the Capeland Shelby® Cobra collection is designed to capture the spirit and power of Cobra with true grace.

"The elegance of lines, attention to high quality and legacy of expertise are some of the common characteristics between our creations, our philosophy and values," shared Alain Zimmermann, global CEO of Baume & Mercier.

The Capeland Shelby® Cobra collection will launch in stores and online in June 2015.  The steel chronograph will retail for $4,450 and the 18k red gold version for $19,950

Visit to find your nearest retailer and join the conversation at,,

Contact: Melissa Stolper, 1-201-658-2019,  



Logo -

Photo -

SOURCE Baume & Mercier

Organization Profile

Baume & Mercier

More on this organization

Shelby Cobra

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890