LiveRamp Partnership Provides Eyereturn Marketing with Access to Unified Audiences Across All Connected Devices
TORONTO, March 12, 2015 /CNW/ -- Eyereturn Marketing, a Buy Side platform (BSP), has integrated with LiveRamp, a provider of data onboarding services and an Acxiom company. This partnership will present marketers with an unparalleled view of users across connected devices and reveal insights into the path a customer takes to conversion.
Through the integration, Eyereturn's leading BSP will use LiveRamp's matching and device linking capabilities to more effectively prospect, target and retarget customers. "We will facilitate a more seamless ad experience for Eyereturn clients and unify marketing efforts across smartphone, tablet, laptop, desktop, and other connected devices," said Renee Hill, President and Co-CEO of Eyereturn Marketing. "With robust engagement metrics Eyereturn can optimize delivery across devices to boost brand awareness, performance and conversions, all while protecting the anonymity of the customer."
"Marketers are increasingly looking to understand cross-device purchase behavior and reach consumers across multiple devices," said Auren Hoffman, CEO of LiveRamp. "Eyereturn clients can now benefit from cross-screen visibility of their customers, enabling better targeting, measurement, and 1-to-1 marketing."
LiveRamp connects more than 130 digital marketing applications and media platforms. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, please visit http://www.liveramp.com.
About Eyereturn Marketing
Eyereturn Marketing is a buy side platform that features a tier 1 ad server, DMP, actionable reporting, optimization as well as a full serve and self service programmatic buying platform. Eyereturn's proprietary bidder & algorithms tap into industry leading publishers and ad exchanges providing dynamic, real time decision-making for every type of ad on every screen. With teams located in four offices across North America, Eyereturn Marketing delivers the results that marketers are looking for from their digital media campaigns.
For more information, please contact:
Skai Spooner, Marketing and Brand Specialist
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SOURCE Eyereturn Marketing