OMD Worldwide Named Most Creative Media Agency for Ninth Consecutive Ranking; PHD Worldwide Moves into Top Three
Omnicom Media Group Is Highest Ranked by Points Across All Media Holding Companies
NEW YORK, Feb. 19, 2015 /PRNewswire/ -- For the ninth consecutive time, Omnicom Media Group Agency OMD Worldwide has been named the world's most creative media agency by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004. This year, the perennial first ranked network was joined in the top three by sister Omnicom Media Group agency PHD Worldwide which claimed the third place ranking.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today's highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
In addition to OMD leading the list with 521 points, the top five slots were claimed by Starcom-Mediavest (Publicis) with 467 points; Omnicom Media Group's PHD (357 points); Mindshare (Group M) with 294 points; and UM (IPG) with 209 points.
With agencies claiming the first and third slots on the ranking, Omnicom Media Group is the only media holding group to have two agencies in the ranking's top five. With a combined 878 points earned by its OMD and PHD networks, Omnicom Media Group also earned the most combined points of any media holding group in the ranking, followed by Group M, which earned a total of 738 points earned across its four agency networks.
For its ninth showing at the top of the list, OMD's top ranking reflects recognition earned in 2014 by agencies in every region across its network, with stand-out performers including OMD Singapore, OMD UK, OMD Colombia and OMD MENA, which was the most awarded media agency at the 2014 Effies.
PHD joins the Top Three for the first time, having won four Gold Media Lions in Cannes – the most Golds won by any media agency in 2014. Among the standout performers are PHD UK and PHD India; as well as PHD Hong Kong, PHD New Zealand, PHD China, PHD Denmark and PHD Colombia. PHD was also recognized in the report for having two of the world's most awarded campaigns in 2014.
"Awards are a great testament to the innovation and creativity of our networks and our people," says Omnicom Media Group CEO Daryl Simm, " No source provides as comprehensive a measure of an organization's ability to deliver great work on a global level as the Gunn Report -- we're very proud of this recognition."
About Omnicom Media Group
Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, leading global data and analytics company, Annalect; the Accuen programmatic media platform: global search and social agency Resolution Media; print and digital media agency Novus; the Optimum Sports and Fuse sports media and marketing agencies; Outdoor Media Group; The Content Collective; and direct response agency Pathway.
SOURCE Omnicom Media Group