Movie Reaches $20 million Milestone Faster That Any Previous 2D IMAX
DMR (R) Release
LOS ANGELES, CA, April 17 /CNW/ - IMAX Corporation and Warner Bros.
Pictures today announced that 300: The IMAX Experience has grossed more than
$20 million worldwide since premiering on March 9, 2007. The picture continues
to blaze a record-breaking box office trail by reaching the $20 million
milestone in just over four weeks, between March 9, 2007 and April 10, 2007 -
faster than any other 2D digitally re-mastered IMAX release. '300' is
currently playing on 84 IMAX(R) screens worldwide and is showing strong box
office performances in both domestic and international markets. The film's
total worldwide box office from both conventional and IMAX(R) theatres is now
at $404.5 million.
"We are very pleased with the remarkable box office results of 300 in
both conventional and IMAX theatres," said Dan Fellman, President of Domestic
Distribution at Warner Bros. Pictures. "300 is an ideal film for The IMAX
Experience(R) and the excitement surrounding an enhanced rendering of the film
has contributed to its strong showing."
"The movie works. IMAX theatres in both domestic and international
markets continue to generate very impressive results, with sold out shows,
high advance sales and strong word of mouth," added Greg Foster, Chairman and
President of IMAX Filmed Entertainment. "Many of our international locations
have reported record opening weekends, giving us confidence that the release
will continue to play well during the weeks ahead."
Based on the epic graphic novel by Frank Miller, "300" is a ferocious
retelling of the ancient battle of Thermopylae in which King Leonidas (Gerard
Butler) and 300 Spartans fought to death against Xerxes and his massive
Persian army. Facing insurmountable odds, their valor and sacrifice inspire
all of Greece to unite against their Persian enemy, drawing a line in the sand
for democracy. The film brings Miller's (Sin City) acclaimed graphic novel to
life by combining live action with virtual backgrounds that capture his
distinct vision of this ancient historic tale.
Warner Bros. Pictures presents in association with Legendary Pictures and
Virtual Studios, a Mark Canton/Gianni Nunnari Production, "300". Directed by
Zack Snyder (Dawn of the Dead), the film stars Gerard Butler (Phantom of the
Opera), Lena Headey (The Brothers Grimm), David Wenham (The Lord of the Rings
trilogy), and Dominic West (The Forgotten).
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). IMAX's
renowned projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world for
extraordinary and immersive entertainment experiences for consumers. As of
September 30, 2006, there were 280 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R) , IMAX MPX(R) and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can
be found at www.imax.com.
This press release contains forward looking statements that are based on
management assumptions and existing information and involve certain risks and
uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include the timing of
theatre system deliveries, the mix of theatre systems shipped, the timing of
the recognition of revenues and expenses on film production and distribution
agreements, the performance of films, the viability of new businesses and
products, the outcome of the Company's current accounting review, risks
arising from potential material weaknesses in internal control over financial
reporting, the ability to satisfy the reporting covenant by the amended filing
deadlines, the extent and impact of the restatement of our financial
statements, the outcome of the appeal of the NASDAQ Staff Determination letter
and fluctuations in foreign currency and in the large format and general
commercial exhibition market. These factors and other risks and uncertainties
are discussed in the Company's Annual Report on Form 10-K for the year ended
December 31, 2005.
For further information:
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Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
email@example.com; Investors: Integrated Corporate Relations, Amanda Mullin,
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