Consumers have access to millions of web videos on their mobile handsets
CHICAGO, Dec. 5 /CNW/ -- Novarra, the leader in mobile web gateway
platforms and services, today announces that 3 Hong Kong, the mobile
telecommunications operation of Hutchison Telecommunications (Hong Kong)
Limited, has launched a new premium service to deliver full streaming video
from the web, using its Vision Internet Platform. 3 Hong Kong's customers can
now seamlessly select and watch millions of videos from the web, using their
existing handsets. The Vision product suite now includes advanced real time
transformation of web videos into mobile-compatible formats across the range
of 2.5G and 3G handsets. The service provides access to the full web, a
PC-quality video experience and a dramatic reduction in network bandwidth --
all of which are required for broad consumer deployments.
Using the service, consumers can watch any video on popular web sites
such as YouTube and Facebook and is available at launch on 25 deployed
handsets. The video service will be included in the new 3Xplorer 2.0 package,
a premium offering priced at HK$10 on top of the 3Xplorer service which is
offered at HK$28 per month. The 3Xplorer 2.0 service is built using products
developed by Novarra for multi-media and for web that are based on the
company's core Vision Internet Platform.
Novarra's Vision Media Server provides real-time transformation of video
content, from any PC format to industry standard mobile formats, while
optimising for the specific device and media player capabilities. In addition,
the server dynamically adapts video encoding rates to achieve optimal quality
based on available network bandwidth. The Vision servers for web and media are
fully integrated to provide a scalable multi-media solution. Novarra also
provides Java and BREW micro-clients which seamlessly integrate video playback
into the web browser with a PC-like user interface.
Amy Lung, Chief Operating Officer - Mobile of Hutchison Telecom Hong Kong
commented: "Our strategy is to introduce 3Xplorer 2.0 and mobile video to
coincide with the launch of popular web 2.0 sites like YouTube Hong Kong. We
are expanding our partnership with Novarra, the mobile internet expert,
because innovation and content choice are fundamental to our successful
consumer offerings -- further setting us apart from competition."
"Leading operators like 3 Hong Kong are leveraging the demand for
internet and consumer willingness to pay for the value of anytime, anywhere
access," said Jayanthi Rangarajan, president and CEO of Novarra. "Our new
video offering provides the usability, scalability and network performance to
achieve successful consumer uptake."
Novarra's Vision Internet Platform is a proven, carrier-grade solution
for next-generation content and services which delivers the benefits of
content adaptation, content reduction, acceleration, optimisation, real-time
media, filtering, and services definition on a single platform. It fits
seamlessly with portal, network and billing infrastructure. Novarra's full
browsers and micro-clients (Java, BREW and C++) provide industry leading
performance and mobile usability.
Novarra is the leading provider of high performance mobile web gateway
platforms for operators and content providers to create new internet-based
services and revenue streams. Novarra developed the first server-client
architecture for web content transformation and optimization designed for
mobile devices and networks. Novarra's open standards-based platforms deliver
a high quality mobile user experience for services like full rich web, search,
premium portals, personalization and advertising. Global commercial
deployments over 5 years on both 2.5G and 3G have proven consumer
satisfaction, uptake and data services revenue. http://www.novarra.com/
Novarra and Vision are trademarks of Novarra, Inc.
All other names are trademarks and/or registered trademarks of their
About Hutchison Telecommunications (Hong Kong) Limited
Hutchison Telecommunications (Hong Kong) Limited ("Hutchison Telecom Hong
Kong") is one of the largest mobile telecommunication service operators in
Hong Kong. Since 1983, it has always been a pioneer in the development of
mobile telecommunication deploying multiple mobile technologies including 1G
AMPS/ TACS, 2G GSM/ CDMA and 2.5G GPRS/ IS95B in Hong Kong.
Hutchison Telecom Hong Kong is committed to providing high quality mobile
telecommunication services, telecom retail services and call centre services
in Hong Kong and Macau, as well as mobile telecommunications consultancy
services in Mainland China. It is also the first operator in Hong Kong to roll
out world-class 3G service under the "3" brand, leading Hutchison Telecom Hong
Kong's technical and service excellence into the 3G era.
Hutchison Telecom Hong Kong is a subsidiary of Hutchison
Telecommunications International Limited ("Hutchison Telecom"). Hutchison
Telecom is a leading listed telecommunications operator (SEHK:2332; NYSE: HTX)
focusing on dynamic markets. It currently offers mobile and fixed-line
telecommunication services in Hong Kong, and operates mobile
telecommunications services in Israel, Macau, Thailand, Sri Lanka, Ghana,
Indonesia and Vietnam.
For more information about Hutchison Telecom Hong Kong, see
For more information about Hutchison Telecom, see http://www.htil.com.
Annie Woodhead/Ivana Farthing
email@example.com / firstname.lastname@example.org
+44 (0) 207 608 4664 / +44 207 608 4638
+1 781 404 2419
Hutchison Telecom Hong Kong
+852 2128 3107
For further information:
For further information: Europe-Asia, Annie Woodhead, +44 (0) 207 608
4664, email@example.com, or Ivana Farthing, +44 207 608 4638,
firstname.lastname@example.org, both of Hotwire PR; or North America, Doug
Haslam of Topaz Partners, +1-781-404-2419, email@example.com, all for
Novarra; or Mickey Shiu of Hutchison Telecom Hong Kong, +852 2128 3107,
firstname.lastname@example.org Web Site: http://www.novarra.com