HALIFAX, Aug. 20 /CNW/ - It's said that the best way to a man's heart and
soul is through his stomach. That's why Nuts4Ribs - Canada's only ribfest
which brings the issue of testicular cancer to light - is back. On Saturday,
August 23, 2008, DeWolfe Park in Bedford, Nova Scotia will be buzzing with
activity for all-ages, and more importantly, bringing awareness to testicular
More than a thousand pounds of ribs, pulled pork and smoked brisket is
expected to delight the palates of seasoned and non-seasoned barbeque
aficionados. The event's purpose is to raise awareness around testicular
cancer and men's health issues as statistics show that one in 300 Nova Scotian
men are at risk of being affected by the disease.
This year's event will include several new highlights. From 1-3pm, the
Harley Owners Group (HOG) will have a show n' shine on-site with all proceeds
going back to Nuts4Ribs. And back by popular demand is the 2nd Annual VH Sauce
Cojones Cook-Off. Ten contestants will compete for best ribs and sauce by
demonstrating their culinary expertise to a panel of 12 judges. New this year
is the 1st Annual Investors Group Rib-Eating Contest, which is expected to
draw a huge crowd as 10 contestants attempt to devour more than 3lbs of ribs
in seven minutes. This event will take place at 5:45pm.
After raising more than $25,000 in 2007, organizers hope this year's
event will raise more than $50,000 and significant awareness around testicular
cancer. Proceeds will go to the Canadian Cancer Society - Nova Scotia
John McCarthy, co-founder and Vice-Chair of Nuts4Ribs, is impressed with
the work that has been done so far.
"After launching a successful event in 2007, we've come a long way in
terms of building our profile and getting significant corporate and public
support on board," said McCarthy. "Every dollar we raise goes right back into
the event and testicular cancer awareness, which is why it's so important to
build relationships with our corporate partners and the Canadian Cancer
Society - Nova Scotia Division."
One such relationship is with the Nova Scotia Gaming Corporation (NSGC),
who recently came on as the event's first-ever Presenting Sponsor.
"We saw the work event organizers put into the event last year and really
wanted to play a big role in helping them achieve their vision for a healthier
and more educated Nova Scotia," said Marie Mullally, NSGC President & CEO.
"Testicular cancer is a disease young men need to know more about, so we're
proud to be helping them get that message out."
Revolve 360 Branding is also back again as the event's lead creative
partner. Their clever ad campaign, which shows a young man standing from
behind with barbeque tongs between his legs, has caught the attention and
imaginations of Nova Scotians, which has helped to raise awareness around the
This family-friendly event will also have a children's play area, live
music and a beer garden sponsored by Sleeman Breweries. Ron Foxcroft, inventor
of the Fox 40 whistle and a Top 10 Canadian entrepreneur, is donating his time
to speak to event guests about success and motivation.
"Having Ron Foxcroft out to this event shows that we're unique and
motivated to bring new experiences to a festival atmosphere in Nova Scotia,"
said McCarthy. "At the end of the day, it's all about inspiring men to go home
with a message, share their experience and to start asking the right
questions. Ron Foxcroft helps us deliver that message."
The event is targeted toward men and their families not only to celebrate
all that is masculine but also to celebrate healthy and active living.
Although testicular cancer has a low prevalence in Nova Scotia, organizers
want the message to be clear that early-detection through self-examinations is
the best way of prevention. Doctors suggest men should do a monthly check for
any signs of abnormalities. After all, if you don't check 'em, you risk losing
Admission to the event is free. Gates open from 11am-11pm. Guests can
purchase food and beverages, Nuts4Ribs merchandise and games on-site. Menus
and pricing will be provided on arrival.
For further information:
For further information: Michael Kydd, Executive Director, (902)
478-4973 (h), (902) 444-9838 (c), firstname.lastname@example.org