2nd Annual Multicultural Marketing conference program announced

    TORONTO, Sept. 4 /CNW/ - The 2nd Annual Multicultural Marketing
conference will be taking place on September 24 & 25, 2008, at The Old Mill
Inn in Toronto. The conference will feature case study presentations
addressing the many issues that brand owners, manufacturers and retailers face
when trying to attract, and ultimately win, ethnic consumers.
    The conference will be packed full of Canada's leading companies,
including: Rogers Cable Communications, TELUS, Western Union Canada, The
Toronto Sun, and Environics Analytics.

    Key topics and speakers will include:

    -   "The Challenge and Opportunity in Marketing to Canada's Growing
        Diverse Populations" Jan Kestle, Founder & President, Environics
    -   "A Close Look at TELUS' Multicultural Marketing Approach" Saluja
        Ghelani, Segment Marketing Specialist, TELUS
    -   "Understanding the Growing Popularity & Impact of Ethnic Foods" B.K.
        Sethi, President, B.K. Sethi Marketing
    -   "Hooray for Bollywood!" Bobby Sahni, Manager, Multicultural
        Marketing, Rogers Cable Communications Inc.
    -   "Remaking the Canadian Image: Effectively Launching a Multicultural
        Initiative in a Corporate Environment" Frank Li, Senior Marketing
        Manager, Western Union Canada
    -   "Change or Get Left Behind" Kin-Man Lee, Publisher & CEO, The Toronto

    "Marketers can no longer afford to ignore the multicultural segment,"
said Prasad Rao, Partner of Rao Barrett & Welsh, the leading agency in
multicultural marketing. "To really capitalize on this opportunity marketers
and agencies will have to move beyond translating mainstream advertising and
develop genuine marketing programs aimed specifically at these audiences. The
2nd Annual Multicultural Marketing conference is an ideal forum for us to
share our insights, experiences learnings and pitfalls."

    2nd Annual Multicultural Marketing is a two-day conference organized by
OpenDialogue Inc., happening September 24-25, 2008, in Toronto.

    Who should attend? VPs, Directors, Managers & Officers involved in:
Ethnic Marketing - Multicultural Marketing - Segment Marketing - Target
Marketing - Emerging Markets - Market Research - Market Development -
Relationship Marketing - Branding - Promotions - Product Development -
Advertising - New Business Development - Media Planning - Communications -
Consumer Insights - Interactive - Innovation

    About OpenDialogue Inc.: Founded in 2002 and headquartered in Toronto,
OpenDialogue Inc. specializes in quality conferences and events that provide
senior executives and professionals with current, practical and unbiased
information that can be applied to their ongoing responsibilities.
    To register or to find out more, please visit www.opendialogueinc.com or
email us at register@opendialogueinc.com

For further information:

For further information: (416) 526-4578 (phone), (416) 463-5233 (fax)

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