2010 Honda Insight makes Canadian debut at Montreal International Auto Show

    Five-passenger, five-door hatchback hybrid to go on sale across Canada in

    MONTREAL, Jan. 15 /CNW/ - The all-new 2010 Honda Insight hybrid car made
its Canadian debut today at the Montreal International Auto Show. Utilizing
the latest generation of Honda's Integrated Motor Assist(TM) (IMA(R)) hybrid
technology and new, more cost-efficient production methods, Honda Insight
defines a new stage in the evolution of hybrid technology, designed to provide
hybrid customers with a new level of affordability, fun-to-drive performance,
and an estimated city/highway fuel economy rating of 4.8/4.5 L/100km.
    The 2010 Insight will be launched at Honda dealers throughout Canada in
April and will be priced below the Civic Hybrid.
    "Honda Insight offers Canadians great value, a full complement of
standard safety features, fun-to-drive performance with the functionality of a
hatchback design, and high fuel efficiency with very low emissions for an
environmentally responsible car near the middle price range in the Honda
lineup," said Jerry Chenkin, executive vice president of Honda Canada Inc.
"With the introduction of the all-new Insight, we're opening up Honda's hybrid
technology to a new group of buyers that previously may not have considered a
hybrid car because of cost."
    Evoking the advanced and aerodynamic five-door sedan design first
deployed on the revolutionary FCX Clarity hydrogen fuel cell car, the new
Insight has a low center of gravity and a spacious five-passenger cabin,
offering the kind of driving experience and roomy, versatile interior space
that customers have come to expect from Honda vehicles.

    To help Insight owners realize the full benefits of Honda's IMA hybrid
technology, the Insight features a new interactive, driver-focused fuel
economy enhancement technology named the Ecological Drive Assist System (Eco
Assist(TM)). Eco Assist combines multiple functions:
    -   A driver-activated ECON mode that optimizes control of the
        continuously variable automatic transmission (CVT), engine and
        related powertrain components to further improve vehicle fuel
    -   a driver feedback function that uses an innovative speedometer
        display with changing background colours to provide real-time
        guidance to the driver on achieving higher fuel efficiency; and
    -   a unique fuel economy scoring function using a plant-leaf graphic to
        provide feedback to the driver on current-trip driving efficiency and
        lifetime fuel-efficient driving performance

    Both Insight trims - LX and EX - are powered by an advanced 1.3-litre
SOHC aluminum-alloy i-VTEC engine and CVT, along with a new generation of
Honda's hybrid system for high fuel efficiency and outstanding fun-to-drive
    The Insight's IMA system incorporates a 10-kilowatt (13 hp) electric
motor and a compact Intelligent Power Unit (IPU), recapturing and storing
kinetic energy from vehicle braking and deceleration, and supplying additional
power for acceleration when needed. Packaging of the ultra-compact IMA battery
and IPU in the vehicle's rear floor allows the enhanced utility of a 60/40
split and fold-down rear seat back.
    The Insight's IMA system has the capability to operate on electric power
only in certain low- to mid-speed driving conditions. It also provides for
cylinder deactivation within the gasoline engine during deceleration and for
engine shutoff when the vehicle is stopped. With a 40-litre fuel tank, the
Insight delivers an estimated maximum driving range in excess of 650
    Standard safety features on both the Insight LX and EX include
dual-stage, dual-threshold front airbags; front-side airbags with Honda's
passenger-side Occupant Position Detection System (OPDS); side curtain airbag
system; anti-lock brakes with electronic brake distribution (EBD); driver- and
front-passenger active head restraints, and a front body designed to mitigate
pedestrian injuries. Insight also features Honda's Advanced Compatibility
Engineering(TM) (ACE(TM)) body structure, which provides improved crash
compatibility between vehicles of different size and ride height, enhancing
protection for Insight occupants while reducing the potential for injury to
occupants of the opposing vehicle in a frontal collision.
    Additional standard features on Insight includes 60/40 split and
fold-down rear seatbacks; steering wheel-mounted cruise control; two-tier
digital instrument panels; automatic climate control; power windows, mirrors
and door locks; a tilting and telescoping steering wheel; a 160-watt AM/FM/CD
audio system with MP3 audio playback; an auxiliary audio input jack; and
speed-sensitive volume control.
    The Insight EX adds the Honda Satellite-Linked Navigation System(TM) with
Bilingual Voice Recognition; HandsFreeLink(TM) Bluetooth wireless telephone
interface; alloy-aluminum wheels; 6-speaker audio system with USB audio
interface; steering-wheel mounted paddle shifters; and Honda's Vehicle
Stability Assist(TM) (VSA(R)).
    Honda Canada manufactures the Honda Civic sedan and coupe, and the Acura
CSX sedan and MDX luxury utility vehicle at its two plants in Alliston,
Ontario, and produces fuel-efficient 4-cylinder engines at its new engine
plant adjacent to its Canadian manufacturing facilities. With 135
manufacturing facilities in 28 countries worldwide, Honda attracts more than
24 million customers annually.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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