2009 Montréal International Auto Show: A very high satisfaction rating!

    MONTREAL, Jan. 26 /CNW Telbec/ - The 41st Edition of the Montreal
International Auto Show (MIAS) has officially closed its doors after welcoming
186 320 visitors over a period of ten (10) days, between January 16 and 25,
2009. A positive result, especially considering the current situation in the
automobile industry, as well as the free activities related to the 100th
anniversary of the Montreal Canadiens and the all stars game taking place in
Montreal at the same time. It confirms that the public is always interested in
new products and technology.
    Based on preliminary results from a survey conducted by Léger Marketing,
no less than 90 % of visitors reported they appreciated their experience at
this year's event and 70 % said they will return next year. Some good news for
the industry, 38 % of visitors intend to buy or rent a car in the coming year,
comparable numbers to 2008 (37%) but higher than 2007 (31%).
    As far as the attractions and exhibits were concerned, the 7th Heaven
proved once more to be a resounding success, thanks to its heavenly collection
of automobiles which once again captured the imagination of visitors. For its
part, the Innovation-Evolution exhibit brought back fond memories for many
visitors but also amazed everyone else with its impressive array of timeless
and unique vehicles.
    Extremely pleased with the outcome of this year's Edition, Auto Show
president, Mr. Stéphane St-Louis, proudly commented "the significance and the
impact of our special attractions remain as important this year as ever.
Indeed, this year's attractions were particularly impressive in their
originality and diversity. We are also very proud to see that our "On Route to
a Greener Future" segment, along with the Green Zone section, in collaboration
with Natural Resources Canada, continues to grow in popularity with every
passing year. The attraction is truly one of the Show's hallmarks, and this
year, the introduction of Hydro-Québec's 100% electric vehicle served as a
prime testament to its ongoing evolution".
    As for this year's annual Blood donor clinic, the numbers speak for
themselves. As many as 879 generous souls stopped by to give their precious
gift of life. The Auto Show is extremely proud to be associated with
Héma-Québec for a 25th year and would like to extend its deepest thanks to all
donors, as well as to everyone who has contributed to the phenomenal success
of this year's blood drive.
    Also, in keeping with its previous editions, the 2009 MIAS Charity
Preview, whose spokesperson this year was once again actor Raymond Bouchard,
was another tremendous success as over 2,760 guests attended the special
evening. The event helped organizers raise $343,305 to benefit 5 worthy causes
within the Greater Montreal's medical community: the Sacré-Coeur de Montréal
Hospital Foundation, the Pierre Boucher Hospital Foundation, the Centre
hospitalier de l'Université de Montréal (CHUM), the McGill University Health
Centre (MUHC) and the Santa Cabrini Hospital Foundation. Since it premiered
back in January of 2005, the event has managed to raise over $1.5 million for
various foundations of the Greater Montreal's health care community; an
achievement of which the automotive industry is extremely proud!

    The Montréal International Auto Show, organized by the Montréal
Automobile Dealers Corporation, is presented by Desjardins General Insurance,
in collaboration with La Presse.

For further information:

For further information: Renée Cardinal, Communications Manager,
Montréal International Auto Show, (514) 331-6571 extension 234,
r.cardinal@ccam.qc.ca; Source: Karine Gélinas, Project Manager,
Communications, Montréal International Auto Show, (514) 331-6571 extension
324, k.gelinas@ccam.qc.ca

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