2009 Brazilian Carnival Ball Raises Over $2.6 million For SickKids Research Institute

    TORONTO, April 27 /CNW/ - The tradition of giving was as strong as ever
this year at the 2009 Brazilian Carnival Ball, which took place in Toronto on
Saturday, April 25. The Ball, held at the Metro Toronto Convention Centre,
celebrated more than 43 years of dance, music and friendship and raised over
$2.6 million for the SickKids Research Institute.
    Supporters from Toronto's arts, fashion, political and business
communities came together to help raise awareness and funds in support of
SickKids Research Institute. To date, the Ball has raised more than $55.6
million net for numerous causes in healthcare, research, education and
culture, helping to change the lives of people here in Canada and abroad. The
spectacular event showcased extravagant Brazilian performers channeling the
spirit of Rio's Carnival through their elaborate feathered and sequined
    Avid patrons of SickKids Foundation, Janice and Earle O'Born, who have
been involved with The Hospital for Sick Children for many years, were
honoured to act as this year's Brazilian Carnival Ball Chairs.
    "Each year we walk away from the experience feeling overwhelmed by the
generosity and support the Ball receives, and this year was no exception. Anna
Maria would have been proud of the event and thankful to everyone who donated
in kindness and shared their time to benefit this year's cause," says Ivan X.
de Souza, President and CEO of the Brazilian Carnival Ball and husband of
Founder Anna Maria de Souza. "This remarkable event has helped so many
charitable organizations and we are grateful to everyone who has contributed
to making the Ball a tremendous success year after year."

    About the 2009 Beneficiary
    This year the Ball chose the SickKids Research Institute as the
beneficiary. Net proceeds from the Ball will support much needed paediatric
research that will continue to focus on issues important to children's health.
SickKids Research Institute is Canada's first and largest hospital-based child
health research institute. SickKids researchers are internationally recognized
as an authority on paediatric health and health research. Currently, there are
more than 1,000 funded projects underway within seven research programs.

    About the Ball
    The Ball began in 1966 with a committee of only six to eight people who
brought the tradition of the famous Carnival held in Rio de Janeiro to
Toronto. Anna Maria de Souza, recognized that the Ball was becoming a
'must-attend' event and that it was the perfect medium to raise funds for
charitable causes. Over the years, beneficiaries have included: The Princess
Margaret Hospital and the Campbell Family Research Institute, The Arthritis &
Autoimmunity Research Centre Foundation, Toronto General Hospital, Sunnybrook
Health Sciences, Mount Sinai Hospital, St. Michael's Hospital, University of
Toronto and York University.
    Today, the Brazilian Carnival Ball attracts 1,800 guests and raises over
$2 million net each year, making it one of the most successful charitable
galas in the country. The 2008 Brazilian Ball raised $7 million net for
Princess Margaret Hospital. Each year over sixty mesmerizing Carnival dancers,
who are flown in from Rio de Janeiro, entertain the Ball's guests with their
dancing and dazzling feathered, beaded and sequined costumes.
    Howard Gillick of Rio de Janeiro presented a spectacular show from
Brazil, and Zeka Marquez the world famous Brazilian artist and designer was
responsible for the striking décor of this year's Ball. Luis de Castro was the
talented décor manager. Together, their chic style and flare were reflected
throughout the ballroom.
    Eleven-year-old Madison Scott, a SickKids Patient Ambassador (oncology),
who is currently starring in the Toronto production of the Sound of Music,
performed at this year's Ball entertaining attendees with her talent and

    About the Sponsors
    The Brazilian Carnival Ball was proud to have the support of Chairs,
Janice and Earle O'Born.
    The Ball's overwhelming success would also not be possible without the
generous contributions from this year's Grand Sponsor: Rogers Communications
Inc., followed by the Presenting Sponsor: The Printing House Limited and the
Evening Sponsors: BMO Financial Group, CIBC, RBC, TD Bank Financial Group and
George Weston Limited.
    The 2009 Brazilian Carnival Ball continued its long standing tradition of
giving back to the community in a big way. This year's Ball was one of the
most successful events. The generosity and kindness of those in attendance
will touch the lives of countless children and their families who will benefit
from the ongoing research at SickKids, which ultimately leads to higher
survival rates, less pain for children and less time in hospital.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Vesna Krklinski, Six Degrees Medical
Consulting, (416) 643-8621, (416) 388-4893, vkrklinski@sixdegreesmed.com;
Kendal Lo, Six Degrees Medical Consulting, (416) 643-8603, (647) 298-7154,

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Brazilian Carnival Ball

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