2008 Audi A4 "Progressiv" Models Offer Sportiness, Style and Value

    TORONTO, Feb. 15 /CNW/ - Audi Canada today announced the introduction of
the 2008 A4 "Progressiv" models. The new configuration of the popular Audi A4
has been created for customers wanting a thoroughly modern German luxury sport
sedan with more exterior appeal and attractive packaging. This adds to the
popular S line exterior bumpers and grille introduced as standard features on
the A4 3.2 and A4 2.0 TFSI for the 2008 model year, which include a sportier
front bumper and grille design, lower side door flares, and integrated rear
trunk lid spoiler.
    The special, high-value A4 Progressiv models will be available in the
2.0 TFSI FrontTrak sedans, the 2.0 TFSI quattro and A4 3.2 FSI quattro models
with both sedan and Avant body styles that incorporate a high degree of
additional value. Included in the standard specification for the new Audi A4
Progressiv models are features that are optional, if even available, on
competitive brands in this market segment.
    "Audi is on the ascent, and not only because of its sports cars. To
celebrate the success of the brand with four rings, we are making the popular
A4 product range even more enticing with all-new "Progressiv" editions which
will give discriminating buyers the opportunity to experience Audi's
inherently sporty, progressive and sophisticated characteristics in a new 2008
model while savouring the rewards of a great value at the same time," said
Diego Ramos, Executive Vice President of Audi Canada.
    In addition to the comprehensive standard features found in every 2008
Audi A4 sedan or Avant, each of the A4 Progressiv models are equipped with
additional value enhancing standard amenities:

    A4 2.0 TFSI FrontTrak Sedan
    -   S line integrated rear deck spoiler
    -   Leather seating surfaces
    -   Heated front seats
    -   Power driver's seat
    -   Power tilt and slide glass sunroof

    A4 2.0 TFSI quattro Sedan and Avant
    -   S line-style grille and exterior appearance package with S line
    -   17" alloy wheels
    -   Bi-Xenon headlamps
    -   Bluetooth phone integration
    -   Rain sensing wipers
    -   Light sensor with "coming home" feature
    -   Interior and exterior automatically dimming mirrors with integral
    -   Power driver and passengers seat
    -   Memory system for driver's seat and mirrors
    -   Trip computer

    A4 3.2 FSI quattro Sedan and Avant
    -   18" 5-spoke quattro GmbH alloy wheels
    -   S line steering wheel
    -   Brushed aluminum interior trim
    -   Bi-Xenon headlamps
    -   Bluetooth phone integration
    -   Rain sensing wipers
    -   Light sensor with "coming home" feature
    -   Interior and exterior automatically dimming mirrors with integral
    -   Memory system for driver's seat and mirrors
    -   Trip computer
    -   HomeLink universal garage door opener

    With all of the standard A4 features as well as those found on the
Special Edition, the new A4 Progressiv offers consumers remarkable value
coupled with the sporty appearance of the highly-acclaimed Audi A4. The
manufacturer's suggested retail pricing and the value represented with the
attractive Progressiv edition are as follows:

    Model                      2008 Audi A4    2008 A4 Audi  Value Equation
                                                 Progressiv     vs. 2008 A4
    2.0TFSI FrontTrak Sedan(*)      $35,350         $35,350          $2,800
    2.0TFSI quattro Sedan(*)        $40,900         $42,150          $4,800
    2.0TFSI quattro Avant(*)        $42,350         $43,600          $4,800
    3.2 FSI quattro Sedan(*)        $49,500         $49,500          $5,150
    3.2 FSI quattro Avant(*)        $50,950         $50,950          $5,150
    (*) With 6-Speed manual transmission

    Featuring bold exterior styling, award-winning interior appointments,
S4-derived steering and suspension components, and best-in-class crash
protection, the 2008 Audi A4 Progressiv sedan and Avant models offer an
unmatched, world class driving experience as well as representing
extraordinary value.
    In addition, the technology of the A4 Progressiv models lives up to the
promise made by its bold exterior styling. Innovative and highly sophisticated
technologies are an integral part of practically all vehicle areas and
components: the bi-xenon headlights, quattro(R) all-wheel drive and the
revolutionary TFSI and FSI engine technology.
    The powerful A4 boasts FSI(R) and turbo technology, setting the pace for
competitive vehicles in this class. Two performance-oriented engines are
available in the A4 sedan and Avant.
    The six-cylinder 3.2 FSI has all the features of an ultramodern engine:
FSI gasoline direct injection with demand-controlled fuel supply, a variable
intake manifold and continuous camshaft adjustment on both the intake and the
exhaust side.
    This V6 engine delivers 255 horsepower at 6,500 revolutions per minute.
Its peak torque of 243 lb-ft. is available at 3,250 rpm. More than 90 percent
of the engine's peak torque is available in the wide range between 1,900 and
5,900 rpm - a unique characteristic for a naturally aspirated V6. The A4
3.2 FSI quattro is available with a six-speed manual transmission, or an
optional six-speed automatic with Tiptronic(R).
    The A4's 2.0 TFSI was the first engine to combine turbo charging with the
FSI concept of gasoline direct injection and produces 200 hp from 5,100 to
6,000 rpm. The maximum torque of 207 lb-ft. is available from just 1,800 all
the way up to 5,000 rpm.
    This four cylinder engine has more torque than some six cylinder
offerings in competitive vehicles, a testament to the high power and
efficiency created by FSI technology. The A4 is also one of the most
fuel-efficient vehicles in its luxury segment. The cutting-edge 2.0 TFSI
direct injection engine made the prestigious Ward's 10 Best Engines list for
the third consecutive year in 2008, which recognized Audi's expertise with
efficient performance and advanced technology.
    Two transmissions are available with the new A4 Progressiv. Buyers can
select from either a six-speed manual or a 6-speed Tiptronic automatic
transmission. The A4 Progressiv engines are installed longitudinally and meet
strict ULEV emissions standards, regardless of transmission version. The Audi
A4 2.0 TFSI is available as a either a front wheel drive model (FrontTrak) or
with Audi's signature quattro all-wheel drive system. The Audi A4 3.2
Progressiv models are equipped with the advantages of Audi's quattro all-wheel
drive as standard equipment.
    Safety has also been a top priority for the current model, and the A4 was
the first passenger vehicle in its luxury segment to offer brake disc wiping
as standard equipment in early 2005. This feature, combined with one of the
most advanced and proactive stability control systems ESP 8.0., reduces the
chances of inhibited braking performance during wet or inclement weather.
    The A4 was one of three Audi models to receive the "Top Safety Pick"
designation for 2008 by the Insurance Institute for Highway Safety (IIHS), for
which it also won in 2007. Audi has the highest number of IIHS "Top Safety
Pick" designations within its entire model line in comparison to luxury
competitors BMW, Mercedes, and Lexus. This category recognizes excellence in
top frontal, side, and rear crash performance and the availability of ESP
(Electronic Stability Program).
    "Enhancing the overall value equation is what the new A4 Progressiv
offerings are all about," said Audi Canada's Director of Marketing and Product
Management, Karsten Ruwoldt. "The Audi A4 Progressiv models address the entry
level luxury segment with added sportiness, style, sophistication and value
that we believe will appeal to discerning Canadian new car buyers seeking a
perceptive investment." The 2008 Audi A4 Progressiv models will begin
appearing in Audi retailer showrooms in March.

    The new Audi A4 Progressiv models, like all Audi products, are backed by
an outstanding combination of warranties and protection plans that include:

    -   Four-year/80,000 kilometer new vehicle limited warranty
    -   12-year limited warranty against corrosion perforation
    -   24-hour Roadside Assistance for four years

    Audi Canada
    Audi's history in Canada dates to 1971, when the brand was first
introduced on the Canadian market. Today, a network of 37 Audi retailers
nationwide sell and service a range of premium vehicles that include the
Audi A3 sportback; the sporty A4 sedan, Avant and Cabriolet models; the high
performance S4 sedan, Avant and Cabriolet models; the pulse-quickening RS 4
sports sedan; the design-leading A6 sedan and Avant; the Audi Q7 performance
SUV; the all-aluminum Audi A8; the V10-powered S6 and sovereign S8 performance
sedans; and the all-new 2008 TT Coupe and Roadster models and incredible new
R8 mid-engined sports car.
    Audi Canada is headquartered in Ajax, Ontario and markets a line of
luxury cars built in plants in Ingolstadt and Neckarsulm, Germany, Bratislava,
Slovakia and Gyvr, Hungary. The parent company, AUDI AG, is headquartered in
Ingolstadt, Germany.

    More information on all Audi models can be found at www.audi.ca

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Cort Nielsen, cort.nielsen@audi.com, (905)

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