2007 Report on OPERATIONMONTREAL.NET - Montréal is cleaner due to the Tremblay administration's sustained efforts

    MONTREAL, Nov. 14 /CNW Telbec/ - Marcel Tremblay, Member of Montréal's
Executive Committee responsible for cleanliness, accompanied by Frank Venneri,
associate city councillor, today presented a favourable 2007 Report on
OPERATIONMONTREAL.NET as well as its main priorities for 2008.
    "We took a big step forward in 2007 and everyone can see that Montréal is
cleaner as a result. The deployment of clean-up crews on the commercial
thoroughfares of every borough, the addition of 1,400 garbage cans and the
installation of 600 new ashtrays at the exits of subways and municipal
buildings represent just some of our efforts over the past year aimed at
making Montréal an even cleaner city," said Mr. Tremblay.
    As in 2006, an additional budget of $10 million served to enhance the
annual $56 million earmarked for cleanliness operations throughout city, with
90% of this amount transferred directly to the boroughs. An initial sum of
$6 million was invested in the boroughs, with $3 million applied to the
greater downtown area. The clean-up crew budget doubled in 2007, from
$1 million to $2 million. As well $500,000 was spent on urban equipment and
furniture, $650,000 on graffiti removal and $850,000 on various cleanliness
    The boroughs used their funding to purchase or lease equipment including
street sweepers, sidewalk vacuums and washers and garbage trucks. This helped
ensure the cleanliness of streets and sidewalks, increased the collection
frequency for garbage and bulky objects and provided better service in problem
areas during evenings and weekends.
    Throughout the summer, seven days each week, 189 clean-up crew members
cleaned commercial arteries in the boroughs. In addition to sprucing up the
streets, they lent a hand with special clean-up events and helped boost
awareness among Montrealers of the need to keep public spaces clean. Until
December, some 30 clean-up crew members will remain on the job during weekends
in the downtown area.
    To further raise awareness among smokers and provide them with an option
other than tossing their butts into the street or sidewalk if no ashtray is
handy, the city distributed 100,000 portable ashtrays free of charge.
Furthermore, 70,000 m(2)of graffiti -consuming space equal to 13 football
fields- will have been removed from public and private property by the end of
the year.
    The city has also stepped up inspection activities aimed at ensuring
compliance with by-laws and reminding residents that they too have a role to
play. It added10 new people to its inspection team that now numbers 69.
Montréal also issued 48% more citations in 2007 than it had at the same date
last year.

    Pay off for a sustained effort

    "A CROP poll conducted last September revealed that the general
satisfaction level of Montrealers toward the cleanliness of their city jumped
by 25%, from 40% in April 2006 to 65% in September 2007. This is the result of
the determination of Montréal's mayor and his team over the past two years to
make the city cleaner and to devote the necessary resources to this task. If
we lead by example, others will follow, as has happened in the boroughs," said
Frank Venneri, who was delighted with these survey results. "Much work
naturally remains to be done and residents are aware of this fact. What's
more, 96% of them say they feel responsible for the cleanliness of their
city," Mr. Venneri noted.

    A real ripple effect

    Mr. Tremblay thanked all of the city's partners for their sustained
efforts. These partners include the boroughs, the Société de transport de
Montréal, the Service de police de la Ville de Montréal, the Business
Development Corporations, the éco-quartiers, the éco-centres, Soverdi and many
of Montréal's businesses.

    Montréal will look even better in 2008

    "We will take another very important step in 2008: embellishment. A
$250,000 fund will be set up solely for beautification projects. We want our
city not only to be clean, but attractive so we must set an example," said
Mr. Tremblay.
    Many projects are slated for 2008, including extended operations of the
clean-up crews, harmonized legislation and implementation of an electronic
ticket issuance system as well as an ambitious $1 million graffiti removal
program, one component of which will be devoted to the creation of outstanding
mural art.
    "Ultimately, I am counting on Montrealers. We must not only feel
responsible, we must take the appropriate actions. Easy as they are to
perform, actions such as throwing your waste in garbage cans, placing
cigarette butts in ashtrays and putting garbage out for collection at the
right time and place are important. Our key to success is a concerted and
sustained effort to ensure that Montréal remains a welcoming city that is
great to live in," concluded Mr. Tremblay.

For further information:

For further information: Joan Lacasse, Communication Officer, Service
des communications et des relations avec les citoyens, (514) 280-8707; Source:
Darren Becker, Press Secretary, (514) 872-6412

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