2 Billion Votes for Ontario's Environment

    Ontario beer consumers return more packaging for reuse and recycling than

    MISSISSAUGA, ON, Oct. 8 /CNW/ - The Beer Store (TBS) today released its
sixth edition of "Responsible Stewardship", reporting on the remarkable
performance of its world renowned deposit return based packaging recovery
system. As the single largest collection system for consumer packaging in
Canada, The Beer Store has once again set a global benchmark for the
collection, reuse and recycling of beer packaging.
    For the 12 month period May 1, 2007, through April 30, 2008, the
following environmental landmarks were achieved:

    -   While Ontario beer drinkers consumed more beer, they also returned
        proportionally more packaging than in the previous year. Ontario beer
        consumers returned 93 per cent of the two billion beer containers
        sold in Ontario, a one per cent increase over the previous year.
        These containers include: refillable bottles; draught kegs; non-
        refillable glass bottles; aluminum and steel cans; and PET (plastic)
    -   Ontario beer consumers returned 98 per cent of over 1.47 billion
        refillable beer containers. The Canadian brewing industry's standard
        refillable beer bottle enjoys the highest return rate of any package
        in the world. Once refilled 12 to 15 times these bottles are then
        recycled. Ontario beer consumers returned one per cent more
        refillable bottles than they did in the previous year; resulting in,
    -   An avoided 135,000 tonnes of greenhouse gas emissions associated with
        refilling beer bottles rather than having to manufacture a new
        container for each beer serving.

    "This year's Responsible Stewardship report is one I am especially proud
of," says Ted Clarke, president of The Beer Store. "It documents the ever
improving performance of the world's most effective and efficient consumer
packaging management system."
    The Beer Store packaging management system operates on the fundamental
principle of "extended producer responsibility" (EPR), an internationally
recognized approach for putting the onus for the financial and environmental
costs (natural resource consumption, waste and pollution) of products and
packaging on product producers and not taxpayers.
    The Beer Store's collection, reuse and recycling of beer packaging avoids
$38 million in municipal curbside collection and recycling costs annually.
While reducing blue box operating costs, The Beer Store packaging management
system also helps to free up municipal curbside collection capacity to recover
valuable and easily recycled materials such as paper.
    "EPR is the way we have been doing business right from The Beer Store's
very inception in 1927. EPR is really the future for the collection, reuse and
recycling of all consumer goods," states Ted Clarke. "The Beer Store operates
its system on behalf of the 80 different brewers that sell through it and
those brewers demand high collection, reuse and recycling rates at the least
cost to themselves and to beer consumers. This unrelenting drive for
efficiency benefits brewers, consumers and the environment alike."
    In February 2007, all wine, spirit and beer containers sold by the Liquor
Control Board of Ontario (LCBO) and Ontario privately operated retail stores
also became subject to a province-wide deposit and refund system under the
Ontario Deposit Return Program (ODRP). With the introduction of ODRP all
beverage alcohol containers sold at LCBO and Ontario private liquor stores
such as winery stores can now be returned for a deposit refund at any of The
Beer Store's 440 retail outlets, 150 empty bottle dealers or 216 agency stores
(806 total redemption locations). The Beer Store also takes back empty beer,
wine and spirit containers from 16,700 licensed bars and restaurants in the
    During the 12 month period ending April 30, 2008, Ontario beer, wine and
spirit drinkers returned 239 million or 67 per cent of all wine and spirit
containers sold in Ontario to The Beer Store. Large glass containers (greater
than 630ml) were returned at an impressive rate of 77 per cent. These are
outstanding first year recovery statistics.
    "The total combined recovery rate of 89 per cent for all beverage alcohol
containers sold in Ontario is exceptional," observes Jo-Anne St. Godard,
Executive Director of the Recycling Council of Ontario. "The waste reduction
benefits of The Beer Store's return, refill and recycle program speak for
    The Beer Store is the primary distribution and sales channel for beer in
Ontario selling 85 per cent of the beer sold in the province. Open to all
brewers, TBS operates 440 retail stores, serves 16,700 licensed customers, 600
government-owned LCBO retail locations, 140 Retail Partners, and 76 Northern
Agents. Customers can choose from more than 350 beer brands from over
80 brewers from around the world. The Beer Store is proud of its 81-year
history of social responsibility and environmental leadership including its
bottle deposit return system and commitment to recover 100 per cent of beer
packaging, as well as all wine and spirit containers through the new Ontario
Deposit Return Program.
    To download a copy of Responsible Stewardship 2007-2008 please visit

For further information:

For further information: Sara J. Taylor, Manager of Communications, The
Beer Store, (905) 361-4203, sara.taylor@thebeerstore.ca

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