15,831 Got On Board The Pink Bus

VANCOUVER, Sept. 13, 2011 /CNW/ - When the province's first breast health education centre on wheels completed its provincial tour, over 15,831 people had toured the bus and 803 had signed up to be contacted by the provincial screening mammography program.

The Canadian Breast Cancer Foundation, BC/Yukon Region (CBCF) launched The Pink Tour, Power in Knowledge at the Vancouver Art Gallery on May 4th and it made the last stop on September 5th in Merritt.  As it toured, the bus covered 6,466 kilometers stopping at 172 cities, towns, aboriginal friendship centres and summer festivals, and delivered its breast health information in English, Chinese and Punjabi.

"The legacy of The Pink Tour will be long," said Elaine Webb, CBCF's Director of Health Promotion and Planning.  "World Health Organization research tells us that if 70% of eligible women went for their mammograms the number of deaths from breast cancer could be reduced by up to one third.  With incredible support from our partners and sponsors CBCF was able to bring this information to communities throughout the province."

The bus was retrofitted with information about breast health, interactive displays, video and a tour team all focused on the importance of getting a mammogram and lifestyle choices that could decrease a woman's risk of developing breast cancer.

"People were both interested and grateful for this information," said Amber Lowes who spent five months touring the province on the bus.  "In almost every stop we heard from women whose breast cancer had been diagnosed early because of a mammogram.  They were our biggest advocates and were active in helping us."

The Pink Tour would not have been possible without the generous support of the Province of British Columbia, CIBC and Canada Safeway Limited. The health partners onboard The Pink Tour were the Canadian Cancer Society BC & Yukon Division, the BC Cancer Agency's Screening Mammography Program, the Health Sciences Association of British Columbia and Ovarian Cancer Canada.

The BC/Yukon Region of the Canadian Breast Cancer Foundation (CBCF) was established in 1992 to make a difference in breast cancer and breast health for BC women. Every year, the Foundation, along with its donors, sponsors and partners, raises funds to support unique and innovative initiatives across the areas of prevention, early detection, treatment, research and emerging issues in the health care workforce. The BC/Yukon Region is committed to seeing a future without the fear of breast cancer by the year 2020.

SOURCE Canadian Breast Cancer Foundation

For further information:

For media interviews, b-roll of the bus or further information please contact:

Gladys Johnsen     Trish Knight Chernecki
Media relations     Media relations
On behalf of CBCF      On behalf of CBCF
604 908 0876 (cell)     604 728 4016 (cell)
604 736 2844 (office)    604 926 0988 (office)
Gladys_johnsen@telus.net    tkc@shaw.ca


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