12 Designers. 11 Cuts. 1 Runway.

           Project Runway Canada Premieres with 90-minute Special
               Monday, Oct. 8 at 10pm ET/PT only on Slice(TM)

    TORONTO, Sept. 12 /CNW/ - Slice(TM) will launch the inaugural season of
Project Runway Canada on Monday, October 8 at 10 p.m. ET/PT. Hosted by
international fashion icon and legendary supermodel, Iman, the
highly-anticipated Canadian version of the Emmy-nominated U.S. series gives 12
talented and hungry fashion designers from across the country the opportunity
of a lifetime - a chance to break into the notoriously exclusive fashion
industry. To earn this honour, they must compete in a series of challenges
that will determine who has what it takes to be the next "It" designer. Faced
with demanding tasks and the daily grind of living together, the designers'
wits, character, and creativity are put to the test over 11 episodes. Project
Runway Canada begins with a 90-minute special episode, introducing the 12
designer hopefuls on Monday, October 8 at 10pm ET/PT. The series will air
weekly in that timeslot only on Slice(TM).
    Iman heads a panel of expert industry insiders who will judge the talent
and skills of the budding designers. Respected fashion designer Brian Bailey
serves as Mentor, providing constructive criticism of their designs along the
way. Judges Rita Silvan, Editor-in-Chief of ELLE Canada, and Shawn Hewson,
co-founder of leading Canadian sportswear label Bustle Clothing, along with
rotating guest judges, join Iman on the runway to eliminate the designers who
simply don't measure up. One designer is eliminated each week, until the field
is whittled down to only three finalists, who will each design collections to
show in front of the global fashion community at Toronto's L'Oreal Fashion
    "We are thrilled to finally introduce the twelve designers who will
compete in the inaugural season of Project Runway Canada. The winning formula
behind this series is the combination of incredible talent, humour, heart and
the drama that arises when big personalities compete against each other. We
have no doubt that our viewers will be riveted from the first few minutes of
our premiere special, right through to the crowning of the first-ever Project
Runway Canada winner," says Vanessa Case, Vice President, Content, Slice(TM).
    "After searching through hundreds of applications and portfolios, we have
uncovered 12 of the most gifted up-and-coming fashion designers in the
country," says John Brunton, Executive Producer and President and CEO of
Insight Productions. "We can't wait to introduce these designers, and are
certain their talent and personalities will excite and inspire all of Canada."
    Ultimately only one designer will claim their rightful place in the
spotlight, winning the top prize, including $100,000 to begin their own
fashion line, a professional portfolio photo shoot provided by L'Oréal Paris,
a retail mentorship with Winners and a cover and feature spread showing their
winning collection in ELLE Canada.

    The Project Runway Canada Designers are:

    -  Evan Biddell, 23, from Saskatoon, SK
    -  Lincoln Cheung, 26, from Montreal, QC
    -  Marie Genevieve Cyr, 25, from Montreal, QC
    -  Sofia Duncan, 34, from Ottawa, ON
    -  Megan Fisher, 25, from Calgary, AB
    -  Kendra Francis, 35, from Toronto, ON
    -  Darin Hartmann, 43, from Bashaw, AB
    -  Michael Hatley, 25, from Toronto, ON
    -  Lucian Matis, 27, from Toronto, ON
    -  Carlie Wong, 23, from Vancouver, BC
    -  Shernett Swaby, 30, from Toronto, ON
    -  Stephen Wong, 38, from Toronto, ON

    Twelve models join the designers on their journey toward fashion's
Promised Land. For each challenge, the designers select a model who will wear
what they create in a runway show. Like the designers, the models face weekly
    Slice(TM) will present a special Thanksgiving Day marathon featuring
back-to-back episodes of the entire critically acclaimed third season of
Project Runway U.S. from 9am ET to 9pm ET to get viewers primed for the launch
of the Canadian version of the series. Project Runway Canada will officially
begin at 10 p.m. ET with the launch of the first episode.
    Produced by Insight Production Company Ltd. the highly-anticipated
Canadian adaptation of the Emmy-nominated and critically acclaimed U.S.
series, developed by Miramax and The Weinstein Company for Bravo, is set to
debut with Slice's(TM) fall 2007 season. The Project Runway format is licensed
to Insight Production Company Ltd. by FremantleMedia Enterprises, the
commercial division of FremantleMedia, one of the largest creators, producers,
distributors and licensors of programmes brands in the world. L'Oréal Paris is
the lead sponsor and official beauty partner and Winners is the exclusive
retail partner of Project Runway Canada.
    Slice(TM) is an Alliance Atlantis Network. For more information please
visit www.slice.ca
    For full media access to a complete list of Slice(TM) programming and
high resolution images, please visit the Project Runway Canada page of:

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    About Alliance Atlantis Broadcasting

    Alliance Atlantis Broadcasting offers Canadians 13 well-branded specialty
television channels boasting targeted, high-quality programming from Canada
and around the world. Alliance Atlantis Broadcasting channels include
Showcase, Food Network, HGTV, Slice, History Television, Showcase Action,
Showcase Diva, BBC Canada, BBC Kids, National Geographic Channel, IFC,
Discovery Health and Fine Living. For further information, please visit

    Insight Production Company Ltd.

    Insight Production Company Ltd. is firmly established as one of Canada's
foremost television producers in comedy, variety, drama, music, documentaries
and sports. Since 1979, Insight headed up by John Brunton & Barbara Bowlby has
become an industry leader in the creative development, financing and
production of highly rated television programs in every genre. It has been
recognized for its reputation for quality as the recipient of numerous
International awards, including 59 Gemini Awards. The company has created
thousands of hours of groundbreaking television that continues to be broadcast
over major networks worldwide. Recent hits include Canadian Idol, Canada's
homegrown version of the hugely successful international format, now in its
fifth season; the JUNO Awards, which plays a key role in the Canadian music
industry; and Deal or No Deal Canada, the hit primetime game show, which
delivered The Global Television Network's highest ratings of all time for a
Canadian program. For more information please visit www.insighttv.com

    FremantleMedia Enterprises

    FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia
and comprises of Fremantle International Distribution (FID), FremantleMedia
Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE).
    FID has a network of international sales offices and licenses over 20,000
hours of programmes to 150 countries worldwide. FID's programming comes from
in-house UK producer, talkbackTHAMES and from an increasing number of
independent producers in the UK and internationally. Recent international
successes include US ratings-toppers The Apprentice: Donald Trump and The
Apprentice: Martha Stewart, hugely successful fashion reality series, Project
Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the
Great and the music event special, Britney Spears: In the Zone.
    FLW is the licensing division of FremantleMedia and exploits the
company's many strong brands including the award winning international format,
Idols and the cult children's classics, Rainbow and DangerMouse, across
multiple off-screen platforms including merchandising campaigns, interactive
and wireless support and music publishing. FHE is the home entertainment arm
of FremantleMedia.
    FremantleMedia is one of the largest international creators and producers
of programme brands in the world, with leading prime time entertainment,
drama, serial drama and factual entertainment programming produced in over 25
territories. International drama programmes include Germany's top rated serial
drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most
successful police drama, The Bill, and Australia's top serial drama,
Neighbours. The company's entertainment and factual entertainment hits range
from the award winning international format, Idols, broadcast as the prime
time show, American Idol, on FOX in the US, to the grime-busting format, How
Clean is Your House? and factual entertainment series starring celebrity chef,
Jamie Oliver, Jamie's Kitchen, as well as long-running gameshows like The
Price Is Right.
    FremantleMedia is the production business of the RTL Group, Europe's
largest television and radio broadcast company.

    L'Oréal Paris

    L'Oréal Paris is a lead sponsor of Project Runway Canada. L'Oréal Paris
is a division of L'Oréal Canada, the leader in the Canadian cosmetics market.
The company, which is headquartered in Montreal, had sales of $760.7 million
in 2006 and employs 1,200 people, representing 44 different nationalities.
L'Oréal Canada, a wholly owned subsidiary of L'Oréal Group, the world's
leading cosmetics company, offers its customers a wide range of choices with
its diverse portfolio of brands and encompasses all aspects of beauty. For
more information on L'Oréal Paris visit www.lorealparis.ca.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: For any additional media inquiries, please
contact: Amy Waters, Publicist, Slice(TM), (416) 934-7079,
amy.waters@allianceatlantis.com; Cristina Herancourt, NATIONAL PR, (416)
848-9862, cherancourt@national.ca; Susan Chong, For Insight Productions, (416)
561-8311, susanchong@rogers.com

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