$10-billion in Okanagan real estate listings now a click away

    KELOWNA, BC, March 18 /CNW/ - RedKey.ca is an innovative company with
inclusive listings of all the new real estate developments throughout the
Okanagan Valley, including Kelowna, Vernon and Penticton.
    Scott Butler, co-founder of www.RedKey.ca, said the idea grew out of his
own difficulty in searching for a new home.
    "When my wife and I moved to the Okanagan, we knew we wanted to live in a
new condo development. We spent months searching the internet and driving
around looking for projects," recalled Butler. "We knew there were dozens of
new developments in the area we were interested in but we had trouble finding
them. I was surprised that there was no simple, consolidated source. That's
when the idea of www.RedKey.ca was born."
    Real estate marketers are excited about the concept. With $10-billion
worth of listings on the site, Tammy Moore, of Madhouse Creative, described it
as a win-win concept for buyers and project marketers alike.
    "An informed market is a healthy market," she said. "At Madhouse Creative
we're always looking for innovative ways to market new real estate projects,
and RedKey.ca is a great way to advertise for our clients."
    "Our goal is to continue to be the comprehensive list of new real estate
developments in the Okanagan", said Steve Taylor, who started the company with
Butler. Added Dave Cartwright, Director of Sales: "Until now, buyers haven't
had a consolidated source for new developments. We recognize that a lot of
people prefer to buy new real estate, and we're doing our best to make that a
simple process for them."
    www.RedKey.ca is your key to a new home in the Okanagan.

For further information:

For further information: Steve Taylor, VP, Marketing, RedKey.ca, (250)

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