1-800 RID-OF-IT 'Keeps It Clean' With Annual Humber River Cleanup

    Clean Up Planning Visit Uncovers Polluted Historic Trading Post Site

    TORONTO, Sept. 3 /CNW/ - 1-800 RID-OF-IT, One of Canada's leading
national rubbish removal companies, is gearing up for their annual Humber
River Clean up today. A recent visit to the clean up site revealed a
provincial history plaque amidst tonnes of refuse and garbage. The plaque
marks a trading post founded by Jean Baptiste Rousseaux (1758-1812) who,
according to a provincial history website, was the first European to settle in
the Toronto area. He and his father served as interpreters for the Indian
department and he served in Simcoe's government until his death in 1812. (More
information can be found at www.ontarioplaques.com .)
    The annual Humber River Clean Up was created by 1-800 RID-OF-IT President
Rick Crawford, a Bloor West resident and keen kayaker. Last year, while
kayaking, Crawford saw the mass of accumulated rubbish in the water and
decided to take action.
    "Pollution is not just impacting the delicate Humber River ecosystem, but
is literally burying our history," said Rick Crawford, president of 1-800
RID-OF-IT. "As a local kayaker I can't believe the things that have ended up
in the Humber River. It's a beautiful part of the city, but it really needed
someone to step in and clean it up. As a national rubbish removal company
we've got the trucks, staff and expertise to get this done."
    In August, 1-800 RID-OF-IT President Rick Crawford issued a challenge for
West Toronto companies to join the clean up and do their part to keep the
Humber River beautiful. To date, the Mountain Equipment CO-OP (MEC) has
donated a number of canoes for the day to aid in off shore garbage pickup,
Turtle Island Recycling will help recycle the collected garbage and Starbucks
has kicked in catering for the volunteers. Volunteers are also encouraged to
join the cleanup and lend a hand.
    Mink, beaver, blue heron, fox, deer and white egrets all live in or near
the Humber River. The waters and surrounding parkland is a hidden wildlife
sanctuary in the midst of our city.
    "Last year we pulled more than one metric tonne of garbage from the river
including four rusted shopping carts, garbage cans, bottles cans and a few ...
unidentified objects. This year we are working to grow the scale of the clean
up by challenging other West Toronto businesses to step up to the plate and
help keep this amazing resource clean."

    What:  1-800 RID-OF-IT Annual Humber River Clean Up

    When:  Wednesday, September 3, 2008

    Time:  8:30 am: Volunteers meet at rally point at parking lot, just south
           of Petro Canada gas station/Car Wash (North of Queensway - Off
           South Kingsway)
           9:30 am - 1:30pm: Clean up event

    About 1-800 RID-OF-IT

    1-800 RID-OF-IT is not just about rubbish removal, it's also about the
environment. The company has consistently taken a leadership role in promoting
recycling of materials that would otherwise end up in landfills. 1-800
RID-OF-IT will load up, take away and recycle or dispose of items deemed too
large or bulky for weekly trash service, including yard refuse, drywall,
appliances, furniture and garage junk. 1-800 RID-OF-IT can be reached at
1-800-743-6348 or online at www.ridofit.com.

For further information:

For further information: Patrick McCaully, Pointman Public Relations,
(416) 855-9427, pointmanpr@rogers.com

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