finalist for Insurance Technology Award

APREID launches and is already named as a Finalist in National Technology Award.

DARTMOUTH, NS, Jan. 11, 2012 /CNW/ - A.P. Reid Insurance Stores have announced the full launch of their new on-line insurance program.  The first product offered on is ZipTenant, a low cost, easy to purchase Tenants Insurance Product started at under $8.00 per month.

APREID's research shows that less than 1 in 4 tenants in Atlantic Canada presently carry tenants insurance.  Tenants believe that is inconvenient, too expensive and that they do not need it.  Most landlords require their tenants to carry insurance, yet this startling statistic prevails.  Every time there is a major fire or disaster the need for tenants insurance hits the news, but sadly with little effect.

The mission of is to change all that!  It is designed to overcome these challenges and make the purchase of Tenants insurance simpler, more immediate, more affordable, and more reliable.  In addition, it provides custom, one of a kind risk management tools for landlords to monitor which tenants have coverage and which do not.

APREID was nominated for the Technology Award by the Investment Property Owners Association of Nova Scotia (IPOANS), which represents the owners of tens of thousands of multi-residential units.  "We've been working with APREID for over 25 years and in that time they've shown their understanding of the Residential Rental Industry by providing a number of unique solutions for us.  This latest initiative is perhaps their greatest answer to our call for help yet.  "Rex MacLaine, Executive Director, the Investment Property Owners Association of Nova Scotia.

Jamie Reid, co-founder of and President of APREID, says "It was an honor to be recognized by IPOANS with a nomination for this award, and even more exciting that the national judging committee have named us a finalist.  We believe has the power to solve the problem of un-insured tenants in our region and eventually nationally." is unique in the way it operates.  The site is designed to allow tenants to purchase their insurance from the comfort of their own home.  No telephone tag, no long trips to the insurance company and no waiting for documents in the mail. is a truly hassle-fee way to purchase insurance.  Policies can be purchased in less than 10 minutes with the tenant only needing their address.

For landlords it's also the perfect solution! Building information is pre-loaded on, saving the tenant the hassle of gathering that information them self.  Once a tenant has purchased insurance, Landlords can monitor who does and who does not have coverage in real-time all from

Paul Russell, co-founder, says " is designed to streamline buying insurance and managing your policy.  We have made sure that both the tenant and the landlord can see the right information instantly. There is no guesswork and there are no delays." and ZipTenant are a completely new way of buying insurance. You simply tell us who you are, where you are, and what you want to insure.

SOURCE AP Reid Insurance

For further information:

If you'd like more information about this topic, or to schedule an interview with Jamie Reid, please contact 
Shiann Barkhouse at (902) 434-7148 or at

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