- Christmas Comes Early For Shoppers with Launch of Festive Finale
Campaign on Facebook -
TORONTO, Nov. 1, 2011 /CNW/ - As Zellers gears up for an exciting holiday shopping season, the iconic
retailer has decided to put their fans in charge of holiday planning
during the busiest time of the year. The innovative 'Festive Finale'
Campaign will see Zeller's shoppers making the tough decisions -
choosing the facebook exclusive coupon each week, picking the in-store
music playlist and recording the radio ads for national broadcast. All
of these decisions will be made through the Zellers Canada facebook
page, where any fan can take their virtual seat at the proverbial
boardroom table, and decide exactly how Zellers Festive Finale will
The campaign uses three fictional Zellers team members, all of whom are
dealing with the circumstances that many Zellers stores will close in
2012. The Executive Managing Director, Carol the Store Manager and
Jason, the Cashier, all play a role in interacting with facebook fans.
"We wanted to make this campaign successful and memorable," says Debbie
Ford, Senior Vice President, Marketing, "and in many ways acknowledge
the contribution that our customers and associates have made to our
success over the years. We thought this was a novel, fun and very
engaging way to do it."
Zellers is the mass merchandise retailer of the Hudson's Bay Company and
is a leading Canadian mass merchandise department store chain with 273
locations in communities nationwide. Offering customers clear value and
price competitiveness on national and private brand merchandise is
Zellers' top priority.
About Hudson's Bay Company
Hudson's Bay Company (HBC) is the Canadian retail entity of Hudson's Bay
Trading Company (HBTC). Founded in 1670, The Hudson's Bay Company
operates the Bay, a major department store, Zellers, a mass merchandise
format, Home Outfitters, a kitchen, bed and bath specialty store, and
value-priced FIELDS stores. With more than 600 retail outlets and over
50,000 associates in Canada, our associates are on the front line,
delivering great service to Canadians. Hudson's Bay Company banners
provide Canadians with stylish, quality merchandise at great value and
with a dedicated focus on exceeding customer expectations.
Video with caption: "Video: Executive Managing Director of Zellers". Video available at: http://www.youtube.com/watch?v=YLxIlSzJ9Io
Video with caption: "Video: Carol the Store Manager". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111101_C9205_VIDEO_EN_5879.mp4&posterurl=http://photos.newswire.ca/images/20111101_C9205_PHOTO_EN_5879.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Carol%20the%20Store%20Manager&title=ZELLERS%20INC%2E%20%2D%20Carol%20the%20Store%20Manager
Video with caption: "Video: Jason the Cashier". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111101_C9205_VIDEO_EN_5880.mp4&posterurl=http://photos.newswire.ca/images/20111101_C9205_PHOTO_EN_5880.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Jason%20the%20Cashier&title=ZELLERS%20INC%2E%20%2D%20Jason%20the%20Cashier
Image with caption: "Executive Managing Director of Zellers (CNW Group/Zellers Inc.)". Image available at: http://photos.newswire.ca/images/download/20111101_C9205_PHOTO_EN_5875.jpg
Image with caption: "Carol the Store Manager (CNW Group/Zellers Inc.)". Image available at: http://photos.newswire.ca/images/download/20111101_C9205_PHOTO_EN_5876.jpg
Image with caption: "Jason the Cashier (CNW Group/Zellers Inc.)". Image available at: http://photos.newswire.ca/images/download/20111101_C9205_PHOTO_EN_5877.jpg
SOURCE Zellers Inc.
For further information:
External Communications Manager
Hudson's Bay Company