COPENHAGEN, Denmark, May 6 /CNW/ - While political leaders advocate
democracy for countries such as Yemen, business leaders are forced to
wait for failed states to become their next 'emerging markets'. That
changes now, according to PROTORE (http://www.protore.net), which opens new markets for business while actively supporting
freedoms and democracy.
(Logo: http://www.newscom.com/cgi-bin/prnh/20110506/453960 )
PROTORE emerges from its pilot phase today as a fast-growing network of
major news websites operating from countries in transition. Its mission
is to ensure the survival of independent media and to support freedom
of expression, often in the face of serious adversity, by enabling
advertisers to target people across Europe, the MENA region and North
America who visit websites from countries such as Yemen.
Typically 40-70% of visitors to such websites come from the USA, UK,
Canada, France, Germany and similarly developed economies, meaning they
are attractive to advertisers targeting those countries, reports
Independent news publishers keep the world informed and ready to make
change happen. Yemeni journalists put their lives on the line for an
average USD 200 per month in the name of future freedoms, and even that
can be too high a price to keep the news flowing.
So what can businesses do to support balanced viewpoints regarding
Yemen? "The answer is revolutionary," says PROTORE's director Jason
Lambert. "Today we have launched the world's first online banner
network dedicated to enabling businesses to support freedom of
expression simply by buying great value, targeted advertising. Every
ethical business in Europe, North America and the MENA region should
now allocate some of its advertising budget to a campaign with
In its pilot phase, PROTORE's combination of targeted online advertising
and Corporate Social Responsibility (CSR) has already started
generating new incomes in support of 14 publishers of independent news
websites from the MENA region, Southeast Asia and Haiti. This year it
will welcome new publishers from countries such as Pakistan, the
Commonwealth of Independent States (of former Soviet republics),
Zimbabwe and more.
Notes to Editors
PROTORE operates from Copenhagen, Denmark and on location in its
partners' countries. Websites already in its network originate from
Burma, Haiti, Iraq, Jordan, Sri Lanka and Yemen. An advertiser can have
its banners shown only to people in selected countries who are visiting
websites in PROTORE's network.
Visit http://www.protore.net for more information.
Media Pack: http://www.protore.net/mediapacks/May2011.zip
For further information:
Jason Lambert, Director