YANGAROO's Advertising Division Reaches New Milestones

DMDS Ad Delivery in Over 2000 Broadcast Destinations in North America including 75% of the Addressable HD market

TORONTO, Sept. 15, 2011 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital media distribution company, today announced it has achieved significant new milestones in the television broadcast adoption of its DMDS technology.

The YANGAROO Advertising Division has reached the 2000th broadcast destination milestone in North America as it continues its rapid growth and the rollout of its DMDS Advertising Delivery Service. An even more significant milestone is attained as DMDS now reaches 75% of the addressable HD broadcast marketplace in the US and Canada. Networks and broadcast groups include, CBS Networks and the CBS Station Group, Fox Television Stations, ESPN Network Group, Discovery Networks, MTV/Viacom Network Group, ABC Television Group, Belo Television, Hearst Argyle Television Group, McGraw Hill Broadcasting, Sinclair Broadcasting and the Tribune Broadcasting Company. DMDS delivers HD files quicker and at a significant cost saving to advertisers and provides a more efficient and effective workflow for broadcasters.

"We are excited about crossing the 2000 destination milestone," said Scott Wambolt, CEO YANGAROO Inc. "The digital delivery market is estimated at over $300 million in North America, and with 2000 broadcasters on board we believe we currently have the opportunity to target $100 million of that market. We believe the reason our solution has been adopted so quickly is that it represents a significant enhancement to the current workflow for distributing SD and particularly HD TV advertising content while also saving brands and agencies significant time and money. Over the last few months we have ramped up our sales and marketing efforts to take this message to the large agencies across North America. We are very encouraged by the reception and are seeing our advertising content distribution revenues grow quickly."

"The rapid adoption is a reflection of marketplace demand for improved operating efficiencies, particularly with regard to distribution of HD spots, deliveries of which are growing at a tremendous pace," said Karen Dealy, President Advertising Division. "Combining an array of automated production services, the DMDS HD solution is the most cost efficient means of delivering HD spots without incurring extra charges for compression, digitization, cross conversions and closed captioning. With every advertiser looking to cut ancillary charges from their distribution invoices, agencies are now able to pass the cost savings along to their clients.  By removing significant workflow barriers, we have seen the number of clients making the switch to DMDS grow 50% in Q2 and we expect that pace to continue."

Yangaroo attributes the growth to the best of breed technology embedded in the DMDS technology solution. The fast growing acceptance of an all-software, cloud computing technology has proven more scalable, reliable, and affordable than traditional satellite and server based platforms.


YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet. The DMDS Awards platform powers many of the world's major awards shows.

Named one of Canada's Top 100 Tech Companies by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.


The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.


For further information:

please contact Scott Wambolt at 416-534-0607 ext.111 or visit www.yangaroo.com.

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