Largest contingent of media visit to Alberta since the '88 Winter
BANFF, AB, Feb. 2 /CNW/ - More than 200 media from around the world will
descend on Alberta next week for a conference of international
journalists that's returning to the province for the first time in
nearly 50 years.
The Ski Club of International Journalists (SCIJ) will host its annual
meeting at The Fairmont Banff Springs from February 6 -12.
SCIJ was created in the 1950s with the purpose of fostering friendship
and understanding among media from around the world. It boasts a
membership of 3,000 journalists working in print, online and broadcast
media in 35 countries. All of them share a common passion for skiing.
Alberta last played host to the SCIJ meeting in 1963 and the last
Canadian meeting was held in Quebec City in 1995.
"The 2010 Winter Olympics shone the spotlight on Canada
and created renewed interest in Alberta as a tourism destination," said
Tourism, Parks and Recreation Minister Cindy Ady. "By hosting this
international media delegation, we are able to leverage that momentum
and extend our global media coverage and awareness of this special
Travel Alberta, Banff Lake Louise Tourism, Fairmont Hotels & Resorts,
and Ski Banff Lake Louise Sunshine, have spent the past three years
courting this prestigious group of media who will spend a week in Banff
for meetings, workshops, and skiing. In addition to the conference,
several SCIJ members will participate in pre- and post tours in
communities across the province.
"Alberta offers world-class skiing and hospitality," said Fred Wallace,
Canadian President of SCIJ. "I'm delighted the conference is returning
to Banff, the birth place of tourism in Canada."
Steve Podborski, one of Canada's beloved Crazy Canucks, will race
against journalists at Mt. Norquay on Tuesday, February 8, as an
honorary guest of the organization.
"I'm thrilled to be able to race with these media and show them how we
do it Canuck style," said Podborski. "It will be fun competing with an
international group again."
Travel Alberta is the tourism marketing agency of the Government of
SOURCE Travel Alberta
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