Why wander in a forest of broccoli when the calcium's in the supplement?

Survey says: Two-thirds of Canadian women believe they are NOT getting the recommended dietary allowance of calcium through diet alone

TORONTO, Nov. 10, 2011 /CNW/ - Calcium is essential in maintaining healthy bone structure, yet according to a recent Angus Reid survey commissioned by Caltrate®, two thirds (66 per cent) of Canadian women over the age of 40 are not getting enough calcium through their diet alone. This is surprising considering 94 per cent of Canadian women surveyed over the age of 40 believe that getting the recommended dietary allowance each day is important.

"A diet rich in calcium can play a key role in building and maintaining good bone health and reduce the risk of osteoporosis, which is why it is essential for women of all ages - and especially those over the age of 40 - to ensure they are getting the recommended dietary allowance every day," says Cara Rosenbloom, Registered Dietitian. "One barrier to getting the required amount of calcium is a lack of understanding of how much is needed each day and the best sources to get it."

Broccoli, canned salmon, milk… One of these foods is not like the others

According to the survey, most Canadian women are not aware of how many calcium rich foods they need to eat in order to get the recommended dietary allowance of calcium, which according to Health Canada is 1,000 mg for women aged 19-50 and 1,200 mg for women 50 plus.i Thirty-eight per cent of respondents indicated that two cups of milk per day provides the average Canadian woman (under 50) with enough calcium, when in fact, it is more than three cups. Furthermore, many respondents identified servings of low calcium foods, such as one cup of broccoli, as having high levels of calcium. In truth, women would have to eat more than 15 cups of broccoli to get a full day's serving of calcium.ii

Although many respondents were unclear of the quantity of calcium rich food needed to get their recommended dietary allowance of calcium, Canadian women surveyed did correctly identify which foods are high in calcium such as milk (94 per cent), cheese (90 per cent) and yogurt (89 per cent).

"We need calcium, a vital mineral in the human body, every day for our hearts, muscles and nerves to function. When we don't get enough calcium, our body will take it from the bones causing them to become more fragile," says Cara Rosenbloom, Registered Dietitian. "Calcium supplements have proven to be a safe way for women to get their recommended dietary allowance of calcium and if my patients are not getting enough calcium through diet alone, I suggest taking a calcium supplement, like Caltrate PLUS®. I recommend Caltrate PLUS because it is considered by doctors as one of the most trusted, carefully developed calcium supplements available."

About Caltrate®
It's never too early or too late for Caltrate PLUS®.  Caltrate PLUS helps prevent bone loss and helps reduce the risk of osteoporosis while also providing a reliable way to ensure that daily calcium requirements are met. With five different products, Caltrate has a product for every woman. For more information about bone health or the Caltrate brand products, visit www.caltrate.ca.

About Pfizer Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, the world's leading biopharmaceutical company. Pfizer discovers, develops, manufactures and markets prescription medicines for humans and animals. Pfizer Inc invests more than US$7 billion annually in R&D to discover and develop innovative life-saving and life-enhancing medicines in a wide range of therapeutic areas. Our diversified health care portfolio includes human and animal biologic and small molecule medicines and vaccines, and many of the world's best-known consumer products. For more information, visit www.pfizer.ca.

About the survey
From October 5th to October 7th, 2011, an online survey was conducted among a sample of 1,004 Canadian women aged 40 and over who are Angus Reid Forum panel members. The margin of error on the full base — which measures sampling variability — is +/- 3.01%. Discrepancies in or between totals are due to rounding.



i "Ongoing review of calcium supplements", Health Canada, accessed October 24, 2011,http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_163-eng.php

ii "How much calcium do we need?", Osteoporosis Canada, accessed October 24, 2011, http://www.osteoporosis.ca/index.php/ci_id/5535/la_id/1.htm


For further information:

Lee Rammage
Pfizer Canada Inc.
1-866-9PFIZER (9734937)                               
Sommer Ellis
Hill & Knowlton


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