Where Will Happiness Strike Next?

Coca-Cola celebrates its 125th anniversary with three city concerts featuring
Kardinal Offishall, Duke Squad and These Kids Wear Crowns

TORONTO, April 28 /CNW/ - Everyone knows it's better to give than to receive.  On May 7th, Coca-Cola will celebrate its 125th anniversary by hosting free live concerts in Vancouver, Toronto and Montreal.   Recording artists These Kids Wear Crowns, Kardinal Offishall, and Duke Squad will perform in their respective cities in concerts which will also stream live on iCoke.ca.

Leading up to the tri-city musical celebrations, special Coca-Cola Happiness Trucks will deliver moments of happiness to unsuspecting Canadians in Vancouver, Toronto and Montreal. No matter where they are, Canadians can follow the Happiness Trucks and find out where happiness will strike next on Twitter @CocaCola_CA.

"Sharing happiness is at the core of Coca-Cola and has been for 125 years" said Bobby Brittain, Vice President, Marketing with Coca-Cola Canada. "With these surprise deliveries and free concerts, we aim to bring a little more happiness through these random acts and musical celebrations."

This isn't the first time that random acts of happiness have struck.  As part of its 125th global anniversary campaign, Coca-Cola has celebrated happiness around the world, most recently in Brazil and the Philippines with surprise visits from the now infamous Happiness Truck

The concert performances will take place the evening of May 7th at the following locations:

  • Vancouver: These Kids Wear Crowns will perform at Robson Square at 3:00 p.m. EST
  • Toronto: Kardinal Offishall will perform at Yonge and Dundas Square at 6:00 p.m. EST
  • Montréal: Duke Squad will perform at Stationnement Centre-Ville, located at the corner of Boulevard de Maisonneuve Ouest/Rue de la Montagne at 6:00 p.m. EST
  • Digital Live Stream: iCoke.ca/125 and iCoke.ca/125ans

Coca-Cola is thrilled to be celebrating its 125th with some of Canada's most exciting performers.  Vancouverites will be entertained by Chilliwack's own These Kids Wear Crowns who were first introduced to fans through the popular MuchMusic series, DISBAND.  The six member band is known for their energetic live show and recently completed a cross Canada tour with Fefe Dobson in support of their debut release Jumpstart.  In Toronto, Canada's hip-hop ambassador Kardinal Offishall will take the stage at Yonge and Dundas Square. Best known for his distinctive reggae and dancehall-influenced style of hip-hop, in 2007, his hit Dangerous peaked at #5 on the Billboard Hot 100. In 2010 he sang in the Young Artists for Haiti's version of Wavin' Flag to raise money for disaster relief.  In Montréal, fans will be delighted by the pop-rock style of The Duke Squad who hail from Québec.  The band's second album Infamous was launched in March 2010.  Both videos from that record went to #1 On Musique plus and the band's tv show has been aired on Vrak tv.

For information on the concerts, please visit www.icoke.ca and follow the happiness machine on wheels at @CocaCola_CA.

About Coca-Cola Canada
Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

SOURCE Coca-Cola Canada

For further information:

Brock Penner / Lauren Baswick
APEX Public Relations
416-924-4442 ext. 226 / 245

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