When It Comes To Holiday Shopping for Tech, Mom Knows Best

Best Buy survey shows moms know and love technology - and they're coveting the latest tech under the tree

Announcement Highlights:

  • Almost three-quarters of Canadian moms say they are confident and knowledgeable when it comes to making the right decisions about technology gifts.
  • Moms shopping for tech this season will on average spend about 40 per cent of their overall holiday budget on techgifts.
  • Moms are coveting tech gifts for themselves, too! Entertainment software, tablets and e-readers are some of the must-haves on moms' holiday wish lists.

BURNABY, BC, Nov. 22, 2011 /CNW/ - She's packed her DSLR for the holiday party later this evening and her Bluetooth is configured for any last-minute calls.  Tomorrow, her holiday shopping begins - she's downloaded links to the kids' must-haves onto her tablet for easy reference. Before bed tonight, she'll update her Facebook status via her mobile in between catching up with the shows on her PVR.

Who is she?  She's mom, of course, and a recent survey conducted by Angus Reid Public Opinion on behalf of Best Buy - Canada's fastest growing retailer and e-tailer of consumer electronics, computers and entertainment products - found that not only is she the chief tech gift buyer this season,  she knows what she wants and enjoys shopping for it, too.

In fact, the survey found that most moms in charge of holiday shopping for consumer technology items actually enjoy it, and 76 per cent say they are confident and knowledgeable when it comes to making the right decisions about technology for themselves and their family members. Moms are involved in shopping for their kids' consumer technology gifts 80 per cent of the time - but it's not just the kids who will be taking home the tech this holiday season.  Moms have their own wish lists, too.

"In my circle of friends, we're really doing it all when it comes to both researching and buying consumer technology for our families - we're not just blindly shopping off a list handed to us from our kids," said Krista Swanson, who blogs as Tech Mummy at YummyMummyClub.ca.  "I'm the go-to person in our household when it comes to knowing what apps the kids will like the most, what features I want in a camera to get those coveted shots, and what video games will be fun to play with my family."

More than 75 per cent of Canadian moms with one or more kids under the age of 21 have at least one consumer technology item on their holiday shopping list, and on average are planning on spending about 40 per cent of their overall holiday budget on tech. And when it comes to saying thanks for all they know and do? Nearly half of moms (46 per cent) feel they should get more credit from family members when it comes to their holiday shopping efforts.

"We know that moms are the cornerstone of technology purchases - it's outdated thinking to assume that dad is the only informed tech shopper in the family," said Angela Scardillo, Vice President, Marketing, Best Buy Canada Ltd. and a mom of 2. "As a mom myself, I can tell you that we're extremely empowered when it comes to knowing what to buy.  Not only do we understand tech when it comes to our families, but we want tech ourselves - in fact, this year, tablets, e-readers and entertainment software for our family, are topping the must-have lists for moms."

Need more ideas? A list of Mom's Favourite things for holiday this year can be found here.

For more information about Best Buy, including store locations, visit www.BestBuy.ca

About the Survey

Angus Reid Public Opinion conducted an online survey on behalf of Edelman Canada from November 3-6, 2011. A representative sample of 1,000 Canadian moms were surveyed.  A sample of this size yields a margin of error of +/- 3.1%, 19 times out of 20.  All respondents were mothers of children under the age of 21.

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE: BBY). We are Canada's fastest-growing retailer and e-tailer of consumer electronics, computers and entertainment products. With over 70 Best Buy stores across Canada, we offer a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. Every day our employees are committed to helping deliver technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy Canada, visit www.BestBuy.ca

SOURCE Best Buy Canada

For further information:

Michelle Elmaleh

Twitter: https://twitter.com/bbycanadadeals
Facebook: http://www.facebook.com/BestBuyCanada

Stephanie Weinstein
Edelman (Montreal)

Twitter: https://twitter.com/bbycanaubaines
Facebook: http://www.facebook.com/BestBuyQuébec


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