"We've got it going ON" Campaign Spotlights Ontario's Vibrant Cultural Industry

Campaign Highlights Success and Opportunities in $12.2-billion Creative Media Sector

TORONTO, Feb. 23 /CNW/ -



The Ontario Media Development Corporation (OMDC) today launched a major international TV, print and online campaign www.omdc.ON.ca to showcase Ontario's thriving cultural media sector. The campaign encourages consumers and investors to "be part of it" by buying Ontario's award-winning cultural media products and investing in the province's dynamic companies.

The six-week television campaign, showcasing more than 80 Ontario companies and world-renowned cultural exports, features a soundtrack by indie band Metric, which won the 2010 Juno Award for Best Alternative Album. The campaign was created by Toronto ad agency Brandworks International Inc. and will be supported by print and online ads in a variety of Canadian, U.S. and U.K. publications, along with an interactive website.

Ontario's entire creative cluster includes: book and magazine publishing, film and television, interactive digital media, music, performing arts, radio, advertising, architecture and design. Together, they contribute more than $ 12.2 billion to the provincial GDP and employ more than 300,000 people.


"Ontario is now a global hub for cultural content creation and distribution, and our creative industries are growing faster than the rest of the economy. That's why we're ramping up marketing to investors and consumers alike - and telling them that 'We've got it going ON' in Ontario."

- Karen Thorne-Stone, President & CEO, Ontario Media Development Corporation

"Ontario's music scene is rocking, and our artists are taking centre stage when it comes to worldwide recognition. This province is a leader in both musical talent and accomplishment."

- Jeffrey Remedios, co-founder of Toronto indie record label Arts & Crafts, whose Juno Award-winning roster includes the acclaimed alternative band Broken Social Scene.

"Ontario is on the cutting edge of both TV and interactive digital production. It supports and nurtures creative talent-and clearly understands the economic value of doing so."

- Mark Bishop, co-founder of Gemini Award-winning TV and new media producer marblemedia, whose projects include Spatalot, Skatoony, Taste Buds and This is Daniel Cook.

"Ontario has really got things rolling for filmmakers to shine. Our movie business is thriving and producing work that is capturing international attention and wide critical acclaim - we are doing work at the top of our game."

- Jennifer Jonas, President at New Real Films, an independent film company producer of I'm Yours starring Rossif Sutherland & Karine Vanasse (in post production) and Trigger, named TIFF Top Ten and Best Film Toronto and Vancouver Critics Associations, and up for 4 Genie Awards.


  • Ontario's creative industries form the third-largest cluster in North America after California and New York
  • Ontario's cultural sector contributes $12.2 billion to the GDP and employs more than 300,000 people
  • Ontario's cultural industry is now bigger than the energy sector, and bigger than the forest and mining industries combined.


For investors and creators, businesses and consumers, the Ontario Media Development Corporation's investment funds and programs help bring a wealth of opportunity to Ontario. Be part of it and visit OMDC.on.ca to learn more.


Ontario Media Development Corporation

Ontario's Cultural Media Sector - Facts

Film & TV

  • Ontario's 2010 film & TV production activity contributed $964.3 million to the economy and created more than 23,000 full-time direct and spin-off jobs
  • In 2010, foreign feature film productions jumped to 20 from nine the year before
  • Fillms recently shot in Ontario include: Barney's Version that earned a Golden Globe Best Actor Award for Paul Giamatti; and Atom Egoyan's Chloe, with Julianne Moore and Liam Neeson. Other notable productions have included: Resident Evil: Afterlife; The Hulk; The Whistleblower; Force of Nature: The David Suzuki Movie; RED (nominated for a Golden Globe Award)
  • On the TV front, a number of series, both domestic and foreign, are returning for 2011, including: CTV's Flashpoint; NBC/Universal TV's Warehouse 13; Shaftesbury Films'/CTV's The Listener; a re-make of Nikita from Warner Bros Television; E1 Entertainment One's Rookie Blue. Other productions: Skatoony; Degrassi; Murdoch Mysteries; and The Tudors
  • OMDC supports the Film and TV industries through a variety of programs, funds and events, including the Film Fund; the Ontario Film Commission; the Entertainment and Creative Cluster Partnerships Fund; domestic markets and events and the Export Fund

Interactive Digital Media

  • As of 2008, there were approximately 1,000 interactive digital media companies in Ontario, employing 16,000 people and generating almost $1.2 billion in revenue
  • Interactive digital media include content such as: mobile apps, video games, computer software, interactive CD-ROMs and websites
  • Ontario's Interactive Digital Media sector is growing at a rate of 10% annually
  • Hubs of Ontario's Digital Sector can be found in Toronto, Sudbury and Waterloo
  • OMDC supports the Interactive Digital Media industry though a number of programs and services including: the Interactive Digital Media Fund; the Entertainment and Creative Cluster Partnerships Fund; the Export Fund, and by providing support to trade organizations, domestic markets and industry events


  • Ontario is Canada's largest publishing centre, with almost half (48%) of all Canadian magazines published in Ontario
  • In Ontario, the magazine industry created an average of 9,389 direct and indirect jobs annually between 1997 and 2005
  • OMDC supports the magazine industry through programs and services including: the OMDC Magazine Fund; the Entertainment and Creative Cluster Partnerships Fund; and support to industry trade organizations, as well as magazine-related domestic partnerships and events
  • Key magazines include: The Walrus; Cottage Life; Outpost; Azure; Spacing; Toronto Life; Allergic Living


  • Ontario book publishers reported revenues of $1.36 billion in 2007
  • The OMDC presents the annual Trillium Book Award/Prix Trillium for literary excellence. Past recipients have included Margaret Atwood and Michael Ondaatje. Event publicity has generated over 65 million media impressions - helping promote Ontario authors
  • Noteworthy book titles have included: The English Patient (Michael Ondaatje);The Robber Bride (Margaret Atwood); No Great Mischief (Alistair MacLeod);The Withdrawal Method (Pasha Malla); Hateship, Friendship, Courtship, Loveship, Marriage (Alice Munro)


  • Ontario's sound recording and music publishing industry is the largest in Canada, with the highest revenues across the board, from record production to music publishing to sound recording studios
  • Ontario has produced a huge number of critically acclaimed artists, including Broken Social Scene; Justin Bieber; Bedouin Soundclash; Rush; Blue Rodeo; Metric; Drake; Billy Talent; Edward Maya Mia Martinez; and Danny Fernandes
  • Ontario is a music hub for North America with Canadian Music Week (CMW) March 9-13, 2011 and NXNE (June 13-19, 2011). This year, OMDC is proud to be a sponsor of the 40th Anniversary of the JUNO Awards with a week of events held in Toronto from March 21-27, 2011 http://junoawards.ca/
  • OMDC provides support to the music industry through a variety of programs and services, including: OMDC Music Fund and Export Fund; the Entertainment and Creative Cluster Partnerships Fund, and support for trade organizations and festivals

About The OMDC

  • The OMDC is an agency of the Ontario Government. Our mission is to promote, enhance and leverage investment, jobs and original content creation for Ontario's cultural media industries. OMDC is Ontario's primary investor in the cultural media sector.
  • Last year, OMDC administered $267.7 million in tax credits, supporting 1,403 film, television, book and interactive media projects with budgets close to $2.7 billion

SOURCE Ontario Media Development Corporation

For further information:

George McNeillie
Manager, Communications - OMDC
416-642-6619, Cell: 647-286-3979

Sarbjit Kaur
Argyle Communications

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Ontario Media Development Corporation

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