Canadians challenged to submit ideas as the competition returns for a
TORONTO, Sept. 26, 2011 /CNW/ - Aviva Canada Inc., one of the country's
leading providers of home, auto, leisure and business insurance, is
pleased to announce the return of the Aviva Community Fund competition.
The third year of the competition opens today, offering Canadians
$1,000,000 to lead, empower and support community initiatives across
Starting today, Canadians can go to AvivaCommunityFund.org to submit ideas that will have a positive effect on their local
community. After rallying support from friends, family, neighbours and
co-workers, the most popular ideas will have a chance to be funded with
the $1,000,000 Aviva Community Fund.
The eleven winning ideas in 2010 ranged from a hockey team for youth
with intellectual and physical disabilities in Ottawa, to an animal
shelter in Yellowknife, to playgrounds for schools in British Columbia,
Ontario and New Brunswick. Launched in the fall of 2009, the Aviva
Community Fund competition has already provided over $1.5 million in
funding to 19 charities and community groups.
"Helping Canadians is what we do every day at Aviva, and the Aviva
Community Fund is an extension of this," said Maurice Tulloch,
President and CEO, Aviva Canada. "We've had such an overwhelming
response to the Aviva Community Fund that we're back with another
While Canadians will still be able to access the competition and vote
via AvivaCommunityFund.org, new this year is increased accessibility via Facebook. All ideas
submitted to the Fund will be visible and able to accept votes via www.facebook.com/AvivaCommunityFund. Also, for every Like the Aviva Community Fund receives on Facebook, $1
will be donated to Free The Children to support at-risk youth programs
To ensure that all Canadians are able to participate, the Aviva
Community Fund website features eSSENTIAL Accessibility, an innovative
service that ensures the website is fully accessible to individuals
with physical disabilities.
Organizations submitting proposals can now also associate their ideas
with registered charities. As the competition progresses, the "vote
now" button will be replaced with a "donate now" button. Even if an
idea does not garner enough votes to win funding, it can continue
leveraging its network to collect donations from supporters. The
donation process and tax receipting functionality for the Aviva
Community Fund is powered by Benevity (www.benevity.org), a software company that builds giving into business transactions,
including cause marketing, community investment and workplace giving
About Aviva Canada
Aviva Canada Inc. is one of the leading Property and Casualty insurance
groups in Canada, providing home, automobile, recreational vehicle,
group and business insurance to more than three million customers. The
group has more than 3,000 employees, 30 locations, 1,700 independent
broker partners and is a wholly-owned subsidiary of UK-based Aviva plc,
the world's sixth-largest insurance group. For more information visit avivacanada.com.
SOURCE Aviva Canada Inc.
For further information:
Senior Manager, Public Relations, Aviva Canada Inc.
Mobile (416) 523-3225
Desk: (416) 288-2685