OTTAWA, Jan. 19 /CNW/ - When Wedding Republic launched in beta in February 2010, there was no way to predict that a
few short months later it would lead to a relationship with one of the
leading creative agencies in Canada. And a few months after that, to a
complete re-brand and major launch.
Shortly after launching the beta, the start-up was approached by global
advertising agency Saatchi & Saatchi, who were intrigued by the unique
name and innovative concept behind the wedding registry. On January 19,
2011 Wedding Republic launched with branding courtesy of Saatchi &
Saatchi, and continues to work with them to drive marketing, social
media and communications efforts.
Wedding Republic is a centralized, online, cash gift registry co-founded by Hana Abaza
and James Kinkaid. Having entirely bootstrapped the company, they began
development in 2009 and conceptualized a space where couples could
register for anything they wanted, and where guests would have a
convenient and meaningful way to give. According to the founders, the
key was to create a visually compelling way to display the registry.
The execution resulted in a customizable image-based registry with a
unique feature that allows a gift (i.e. image) to be broken up into a
'puzzle'. Guests can chip in on part of a big-ticket item, funding the
gift one piece at a time. The couple then receives the cash that has
been given. And since guests can see what the money will go towards,
the contribution is more meaningful than simply putting money in an
This core technology, Wedding Republic's Puzzle Piece feature, is what
sets the registry apart. The idea that a community (the guests) can
rally around a gift inherently fits with the current shift towards
user-driven and social media activities. The premise stems from the
idea that people will want to complete the puzzle, especially if it's
tied to a meaningful event.
SOURCE Wedding Republic
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