WE ARE….TENNIS! BNP Paribas launches wearetennis.com for tennis and social media fans

MONTREAL, May 23, 2011 /CNW Telbec/ - On the occasion of the Roland Garros tournament and to celebrate the new tennis season, fans are well served: wearetennis.com is now online. The platform, launched by BNP Paribas, allows users to follow live coverage from tournaments all over the world throughout the whole year.

Social media fans will also be able to follow their conversations on Twitter with top players such as Nadal, Federer, Djokovic, Murray and Roddick. Furthermore, the most recent news and results will be instantly published online, and tennis fans will be able to read exclusive blogs by two sports journalists, Eli Weinstein and Craig Gabriel.

"BNP Paribas has been supporting tennis for nearly 40 years, and our enthusiasm has never waned", explains Sauveur Menella, Head of Communications at BNP Paribas Canada. "We have always invested in the development of tennis, for both young amateurs and top-ranking professionals. Today, with the launch of wearetennis.com, we are adding an innovative, interactive touch to these activities. BNP Paribas positions itself as a creative partner, and will continue to passionately support tennis in the years to come."

BNP Paribas and tennis
The BNP Paribas group's sponsorship policy is centred on tennis. Every year for 40 years, the group has invested in promoting the practice of this sport at all levels and in a variety of countries around the world. BNP Paribas is also present at major events such as Roland Garros (since 1973), the 5 ATP Masters 1000 (BNP Paribas Open in Indian Wells, BNP Paribas Masters in Paris, Internazionali BNL d'Italia in Rome, Shanghai Rolex Masters, Monte Carlo Rolex Masters) and numerous other ATP and WTA tournaments. BNP Paribas is also the official partner of the International Wheelchair Tennis Tour.

About BNP Paribas (Canada)
Since 1961, BNP Paribas (Canada) has been offering Canadian businesses and institutions a full range of specialized financial services and investment products. The bank is recognized for its expertise in commodity markets and financial institutions. BNP Paribas (Canada) leverages its vast international network in support of Canadian exporting companies.

BNP Paribas (Canada) is headquartered in Montreal and has offices in Toronto and Calgary.

About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the strongest banks in the world*. The Group has a presence in more than 80 countries and more than 200,000 employees, including more than 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.

*Rated AA by Standard & Poor's i.e. 3rd rating level on a scale of 22.

SOURCE BNP Paribas (Canada)

For further information:

Sauveur Menella
Head of Communications
Telephone: 514 285-6202
Mobile : 514 945-7202

Profil de l'entreprise

BNP Paribas (Canada)

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