Wanted: Passionate, Talented Home Cooks to Become Canada's Next Big Cooking Stars

Food Network star Anna Olson joins in the search for the Real Women of Philadelphia

TORONTO, April 4 /CNW/ - The call is officially open for extraordinary home cooks to pursue their passion at a national level. Food Network star Anna Olson and Philadelphia Cream Cheese have teamed up to search for Canada's next big cooking stars in the Real Women of Philadelphia casting call. It's a unique opportunity for passionate home cooks to share how they bring their everyday dishes to life with Philly.  The reward? An exciting role with Philadelphia Cream Cheese and $20,000 - not to mention national recognition through online cooking videos, contributing to an online cookbook and more!

Starting today, April 4, home cooks can visit www.realwomeanofphiladelphia.ca to join the Real Women of Philadelphia community. Then, beginning on April 11, they can send in their video and recipe submission auditions, based on selected weekly themes. Each week, entrants will be asked to showcase how they use Philly in their favourite dishes - whether it's their secret ingredient for smooth mashed potatoes or the ultimate addition to perfect creamy pasta sauce. Chef Anna Olson is joining the fun too, and will post weekly videos sharing how she prepares her favourite recipes with the community, along with tips and tricks to refresh meal ideas.

"Every great recipe has a go-to ingredient that provides a special touch and creates a signature flavour. It's sometimes that one, unexpected addition that can really transform a traditional dish," said Anna Olson. "Canadians are constantly creating new dishes in their kitchens and gaining notoriety among family and friends for their expertise. The Real Women of Philadelphia celebrates this and gives these talented home cooks the chance to turn something they love doing into a rewarding opportunity."

Real Women: Join now!
Based on their video auditions and recipe submissions, 16 finalists will be invited to a live event and cook-off with Anna in Toronto this summer. Each contestant's recipe will be judged by Anna and an esteemed panel of judges to determine the four finalists who will be named the Real Women of Philadelphia - winning the $20,000 and a role in hosting their own cooking videos for six months on www.realwomenofphiladelphia.ca. In addition, these four finalists will get the chance to contribute to an online cookbook highlighting the community's recipes.

Visit www.realwomenofphiladelphia.ca for complete details about the Real Women of Philadelphia casting call, judging criteria, submission periods and themes and to share recipes and tips with other real-life cooks.


Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.  In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

SOURCE Kraft Canada Inc.

For further information:

For more information, photos or to speak with Anna Olson, please contact:

Michelle Elmaleh
Edelman Public Relations

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Kraft Canada Inc.

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