Visa Takes Small Business to New Heights

Canadian small businesses will embark on the ride of a lifetime to deliver Canada's Longest Elevator Pitch

TORONTO, May 9 /CNW/ - Visa announced today the launch of 'Canada's Longest Elevator Pitch' contest, which gives Canadian small business owners the opportunity to win a $10,000 credit on a Visa® Business card. The contest invites Canadian small business owners to compete for a chance to present their best elevator pitches to a panel of small business experts in the most fitting location - during an actual 60-second elevator ride in Toronto's luxurious One King West Hotel and Residences.

"If fate ever placed you in an elevator with your dream investor, making a successful elevator pitch is the key to a strong first impression," says says Matthew Corrin, Founder and CEO of restaurant chain, Freshii, and judge for Canada's Longest Elevator Pitch. "Small businesses are the backbone of Canada's economy, and having a short and powerful pitch describing what your business does and how it disrupts the status quo is one of the most important tools a successful business owner can have."

Pitch for the Chance to go Up…Up…and Get Paid!

Until June 20, 2011, small business owners across Canada are invited to submit a 1000-character elevator pitch online at for a chance to win $10,000. Five finalists will be chosen by a panel of judges who are no strangers to what it takes to build a strong business from the ground up, including Sarah Prevette, founder of, an online counseling platform for small businesses and start-ups; Daniel Klass, Venture Capitalist and owner of Klass Capital; Stéphane Lavallée, vice president, Business Solutions Division, and publisher of Groupe Les Affaires at Media Transcontinental as well as Matthew Corrin.

"Visa is giving small businesses the opportunity to make a pitch to help grow their business," says Brenda Woods, Head of Marketing, Visa Canada. "It will be exciting to see the ideas contestants bring to the table - or in this case, the elevator."

The finalists will present their elevator pitch to the judging panel during a 60-second elevator ride on July 12, 2011. The winner will then be announced at a reception being held at One King West Hotel and Residences, and will be featured on in addition to receiving a $10,000 credit on their Visa Business card.

Helping Small Businesses Efficiently Manage their Finances

All Canadian small business owners who are Visa Business cardholders are eligible to enter the contest, The Visa Business card is an efficient and convenient way for businesses to manage cash flow and expenses. Convenient for everyday travel and entertainment, office supplies, business costs and access to cash, it also allows small businesses to better manage their expenses.

No purchase is necessary to enter or win. For more information, full contest rules and to enter, please visit

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency.  Underpinning digital currency is one of the world's most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants.  Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers.  Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products.  For more information, visit

SOURCE VISA Canada Corporation

For further information:

Carla Hindman, Visa Canada, 416-860-8869,

Natasha Lasiuk, Fleishman-Hillard, 416-645-8176,


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