Upper Deck Celebrates National Hockey Card Day(TM) by Giving Away FREE Packs of Hockey Cards at Canadian Hobby Shops and Retail Stores on Feb. 12!


    CARLSBAD, Calif., Feb. 11, 2011 /CNW/ --


                  The Upper Deck Company is celebrating National Hockey
                  Card Day in Canada by giving away FREE packs of NHL(R)
                  licensed Upper Deck hockey cards at participating
    What:         Canadian hobby shops and retail stores!

When: Saturday, Feb. 12, all day.

                  A total of 16 Canadian-born NHL players (past and
                  present) will be featured as part of a special
                  National Hockey Card Day set from Upper Deck.
                  Randomly assorted five-card packs will be given away
                  free of charge to anybody who visits their local
                  hobby shop. The lineup includes five rookies (Taylor
                  Hall, Tyler Seguin, Jeff Skinner, Jordan Eberle and
                  P.K. Subban); five established stars (Jason Spezza,
                  Dion Phaneuf, Jerome Iginla, Roberto Luongo and
                  Sidney Crosby); and five legends of the game (Patrick
                  Roy, Mario Lemieux, Gordie Howe, Bobby Orr and Wayne
                  Gretzky). A special 16th card featuring Chicago
                  Blackhawks Captain Jonathan Toews celebrating his
                  first Stanley Cup last year will be utilized as a
    Who:          gift with purchase by shop owners!

                  Visit any one of more than 150 Canadian-based hobby
                  shops to land your FREE pack of Upper Deck Hockey
                  Cards! Click on this link to find the hobby shop
                  nearest you: http://www.upperdeck.com/nhcd/
    Where:        stores.aspx.
                  Click on this link to find the retail outlet nearest
                  you: http://www.upperdeck.com/nhcd/.

                  Media members are invited to shoot b-roll of the
                  day's activities at participating hobby shops: pack
                  wars, giveaways and more! Check with a participating
    Interviews:   store in your region to see what's on tap!

    (Logo:  http://photos.prnewswire.com/prnh/20080710/LATH516LOGO-a)


SOURCE Upper Deck

For further information: Chris Carlin, Sports Marketing Mgr. of Upper Deck, Office +1-760-603-7548, chris_carlin@upperdeck.com Web Site: http://www.upperdeck.com


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