Two-in-10 Canadians admit they hold on to some of these unwanted gifts
for more than five years
TORONTO, Jan. 6 /CNW/ - New research reveals that 40 per cent of
Canadians likely received at least one gift they can't use or don't
like this holiday season and many will become victims of holiday
holding. In fact, nearly 50 per cent of Canadians admit that they are
holiday holders who store unwanted holiday gifts and almost one-in-10
Canadians are holders for life, keeping the unwanted items forever.
According to the research commissioned by Canada's largest online
classifieds site, Kijiji.ca, the majority of those who hold on to unwanted holiday gifts do so out
of guilt and shame. In fact, one-third of holiday holders admit that
they feel guilty not keeping the item and two-in-10 would be ashamed to
admit to the person that they didn't hold on to the unwanted item.
"Our emotions are getting the best of us," said Allyson Smith, a
well-known comedian and Kijiji Canada's gift-giving therapist. "There's
no reason to have an emotional attachment to a gift that you can't use
or don't want and I refuse to accept the excuse that the person is
holding on to the holiday gift for fear of getting caught. Our research
clearly shows this is not the case - only a very small percentage of
survey respondents have ever been caught by the gift giver getting rid
of the item."
With no chance of getting caught, many Canadians would let go of their
holiday holding habits. In fact, only 8 per cent of Canadians would
still store the item. The others would put the item to good use,
exchanging it for something they wanted or needed (31 per cent),
re-gifting the item to someone who would appreciate it (26 per cent),
or giving the item to charity (23 per cent).
Less than one-in-10 Canadians would consider turning the unwanted item
into cold hard cash, yet the research reveals that 62 per cent of
Canadians could use some extra cash to pay for their holiday shopping.
Furthermore, approximately the same percentage of Canadians agree that
selling an unwanted gift means the gift giver's money doesn't go to
waste and ultimately it's okay to sell the item, according to half the
"This isn't about having to choose between naughty and nice," adds
Smith. "Half of Canadians agree that not using a holiday gift is worse
than selling it or giving it away."
The survey also revealed some other interesting information about
Canadians' and their unwanted holiday gifts:
Some of the worst holiday gifts ever received include: an already opened
fruit basket, a broom and dustpan, soap on a rope, and a used diary.
Some gift givers are being left in the dark. An astonishing 47 per cent
of Canadians pretend to be overjoyed to receive the unwanted gift.
Others display it every time the gift giver is present or brag about
the gift to others hoping the gift giver will hear about it.
When it comes to others' perception of holiday holders, two-in-10 feel
that they're likely also holding on to other unwanted items, not just
The majority of Canadians (60 per cent) agree that unwanted gifts become
a burden after the holidays.
To let go of unwanted holiday gifts, Canadians should visit www.kijiji.ca to get started.
These are some of the findings of an Ipsos Reid poll conducted between
December 20 to 21, 2010, on behalf of Kijiji. For this survey, a sample
of 1,008 adults from Ipsos' Canadian online panel was interviewed
online. Weighting was then employed to balance demographics and ensure
that the sample's composition reflects that of the adult population
according to Census data and to provide results intended to approximate
the sample universe. A survey with an unweighted probability sample of
this size and a 100% response rate would have an estimated margin of
error of +/-3.1 percentage points, 19 times out of 20, of what the
results would have been had the entire population of adults in Canada
Kijiji, which means "village" in Swahili, is the number one classifieds
site in Canada, connecting nine-million buyers and sellers each month.
Kijiji.ca offers Canadians a free, easy, and local way to buy, sell,
and trade goods and services in their community. With local sites for
more than 99 cities and towns across the country, Kijiji makes it easy
for Canadians to find exactly what they're looking for in their own
community. Kijiji Canada is part of the eBay Classifieds Group, the
global leader in online classifieds with a global presence in more than
20 countries and 1,000 cities.
SOURCE Kijiji Canada
For further information:
Environics (on behalf of Kijiji Canada)