March is the all-time best month ever for Subaru Canada

MISSISSAUGA, ON, April 1 /CNW/ - Subaru Canada, Inc. (SCI) is setting a phenomenal pace for sales growth in 2011, today announcing not only its highest results for the month for March but also a new all-time monthly record and milestone in company history. Vigorous sales across its lineup of Subaru symmetrical full-time All-Wheel Drive vehicles rocketed to 2,700 units in March, up 7.9 percent over the same month last year and eclipsing the previous monthly record, set last April, by 2.3 percent. This record-setting pace also solidifies Subaru Canada's position as the fastest growing Japanese manufacturer this month.

Sales soared across the lineup with Subaru's Forester, WRX/STI and Outback models setting new records for March sales. Forester led the way with results up 21.7 percent for the month, besting the previous record - set in 2009 - by 6.9 percent, and was closely followed by a 20.8 percent increase in WRX/STI sales over last March. It was also the best March ever for Outback with a 1.4 percent increase over the same month last year.

"These outstanding results are a testament to a number of factors working in our favour," said Shiro Ohta, president and CEO of SCI. "The quality and reliability of our exclusive engineering, exciting performance aided by superb core technology, and our award-winning safety standards are all working cohesively to deliver true driving confidence. These characteristics, in combination with the strength of our dealer network, are resulting in a very positive consumer reaction."

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.  Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada.

SOURCE Subaru Canada Inc.

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CONTACT: Joe Felstein (905) 568-4959


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