MISSISSAUGA, ON, May 4 /CNW/ - Subaru Canada, Inc. (SCI) is pleased to
announce its role as Presenting Sponsor of a major exhibition exploring
the historical roots of cutting-edge Japanese technology and design,
opening at the Canadian Museum of Civilization on May 20, 2011. JAPAN: Tradition. Innovation. will include as an artifact the Subaru 360, which became a milestone in
the history of Japan's automotive industry and established Subaru as a
builder of small, affordable yet technologically advanced cars. The
exhibition is the product of years of close collaboration between the
Canadian Museum of Civilization and the National Museum of Japanese
History in Sakura, Japan.
JAPAN: Tradition. Innovation. celebrates a centuries-long Japanese tradition of innovation. Canadians
may be surprised to discover that items that have put Japan on the
leading edge of contemporary design - namely, its revolutionary
robotics, edgy art and trend-setting fashion - echo earlier Japanese
innovations that date back as far as the early 1600s.
"Japanese-designed products are certainly a part of Canadian life and in
many cases they have been an engine for innovation in Canada and around
the world," said Dr. Victor Rabinovitch, President and CEO of the
Canadian Museum of Civilization Corporation. "Subaru is a company known
here and internationally for its innovation and design, and we are
pleased to have Subaru as the Presenting Sponsor of our new
Subaru is also extremely proud of its involvement in an exhibit that
showcases the richness and determination of a great nation and culture
from centuries past to today's greatest achievements.
"Our involvement in this exhibit is something we can stand behind
wholeheartedly," said Shiro Ohta, President and CEO of SCI. "We aim to
build cars and SUVs that are safe and fun to drive, and innovation
through continual improvement is key to achieving this goal. This
exhibit shows us where we came from and challenges us to become
JAPAN: Tradition. Innovation. will be presented from May 20 to October 10, 2011 at the Canadian Museum
of Civilization in Gatineau, Quebec.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the
company markets and distributes Subaru vehicles, parts and accessories
through a network of over 85 authorized dealers across Canada.
SOURCE Subaru Canada Inc.
For further information:
Joe Felstein (905) 568-4959