True Religion Partners With SickKids Foundation In Toronto

TORONTO, March 6, 2013 /CNW/ - True Religion has partnered with SickKids to support the Toronto-based foundation as the brand continues its expansion into Canada. To celebrate the brand's recently launched Toronto Eaton Centre store, True Religion opened its doors for a special event in partnership with SickKids Foundation on Tuesday, March 5th, hosted by SickKids patient ambassador Maggie Metherall, who is a self-proclaimed fashionista. Maggie's personal story is a true inspiration to all and reflective of the life-saving work SickKids is known for.


True Religion identified SickKids as the right partner for this event because it is a world leader in children's health research and care. True Religion believes in the SickKids vision of "Healthier Children. A Better World" because every child deserves to be healthy. Since the brand wants to help make that vision a reality, during the month of March, True Religion will donate ten percent of all sales at its Toronto Eaton Centre store, to the Foundation.

About True Religion Apparel, Inc.
True Religion Apparel, Inc. is a global premium denim brand. The Company designs, manufactures and markets denim and denim-related sportswear, selling through a diversified network of retail, ecommerce, wholesale and licensing channels worldwide. As of February 6, 2013, the Company operates 152 retail stores - 122 in the U.S and 30 internationally. The Company also has distribution in luxury department stores and boutiques worldwide. True Religion, which is headquartered in California, was founded in 2002 by Jeffrey Lubell, who serves as CEO, Chairman of the Board and Creative Director. It is listed on the (NASDAQ: TRLG).

For more information:!/TrueReligion

SOURCE: True Religion Apparel, Inc.

For further information:

Jill Borkan, Director of Public Relations, True Religion Brand Jeans, +1-212-966-7150,

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True Religion Apparel, Inc.

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