Facebook, social networks & Internet security advocates join forces to
promote online safety
Contest launches on Safer Internet Day
OTTAWA, CUPERTINO, CA and LONDON, ENGLAND, Feb. 8 /CNW/ - Trend Micro
today announced the 2nd annual "What's Your Story" video contest. The contest combines the powerful tools of Internet
reach and user generated video to encourage young people to tell their
stories and share ideas about online safety.
The Contest's three entry categories mirror some of the largest
challenges to being safe online: Being a Good Online Citizen, Using a
Cell Phone Wisely, and Maintaining Your Online Privacy. Canadian
residents (outside of Quebec) aged 13 and older can create and submit a
video of two minutes or less about how best to stay safe when engaging
in online activities such as texting, instant messaging, or using
social networking sites.
"What's Your Story is a creative, fun and relevant way for everyone from
teachers to aspiring film makers, their friends and families to become
more involved in their own online safety," said Lynette Owens,
director, Trend Micro's Internet Safety for Kids & Families . "The level of engagement that teens in particular exhibited last year
convinced us to expand the reach of this year's contest beyond Canada
and the U.S and into the UK. We are delighted to be joined this year by
some of the world's leading organizations advocating for youth online
safety. Together, we believe 'What's Your Story' promotes the positive
use of the very thing we are trying to keep kids safe on."
Trend Micro Internet Safety for Kids & Families has teamed with some of
the world's leading organizations that either provide access to kids
online or advocate for their safety. The 2011 judging panel includes:
Childnet International, Common Sense Media, ConnectSafely, Facebook,
JENNiRADIO, myYearbook, Q2/UK, and Webwise Kids.
Unlike other video contests that rely on static and subjective criteria,
"What's Your Story" actively engages participants throughout the entire process through an
on line review process. Video makers can share their submissions and
encourage others to view and vote, which means voters also become
active participants in the process. Only the highest-rated and
most-viewed videos will be considered for prizes by the contest judges.
Ontario teens KJ Proux and Matt Bendo were finalists in the Being Safe
on Line category for their video: "Pull the Plug on Bullying" http://www.youtube.com/watch?v=NOwArod2d0s . A 30 second version of the video was shown 18 times daily on the CBS
Superscreen in New York's Times Square during the month of November
2010. Canada is one of the most connected countries on the planet and
the highest percentage of regular on line users are teens. According to
Statistics Canada, close to 99 percent of teens living in Canada use on
line tools in their daily lives.
What's Your Story 2011 will award a grand prize of $10,000.00 U.S. to
the winning entry, with special $500 US categories for schools and
individuals who submit entries. Contest submissions are due by April 5th and winners will be announced on April 26th.
To learn more about the contest and submit a video, please visit http://whatsyourstory.trendmicro.com. Follow us on Twitter @WYS2011.
About Trend Micro: Trend Micro Incorporated, a global leader in Internet
content security, focuses on securing the exchange of digital
information for businesses and consumers. Trend Micro is advancing
integrated threat management technology to protect operational
continuity, personal information, and property from malware, spam, data
leaks and the newest Web threats. A transnational company, with
headquarters in Tokyo, and operations in 23 countries including Canada,
Trend Micro's trusted security solutions are sold through its business
SOURCE Trend Micro Canada
For further information:
Trend Micro Canada Media Contact: Claire M Tallarico 416 616 9940, firstname.lastname@example.org