MONTREAL, April 28 /CNW Telbec/ - Transcontinental is proud to announce
that it has acquired the weekly newspaper Journal Nouvelles Hebdo, which is delivered to nearly 14,000 households in Dolbeau-Mistassini,
Quebec. The paper, which has a professional and dynamic team that
serves both advertisers and the community, has a loyal readership that
has supported the paper's development since it was established in 1996.
Journal Nouvelles Hebdo was founded by Michel Aubé and Les Éditions Nordiques. Michel Aubé chose
to build a top-quality weekly publication that provides information
about regional activities and is prized for its timely content. The
addition of Journal Nouvelles Hebdo to three other Transcontinental publications in the area—Lac St-Jean, L'Étoile du Lac and Courrier du Saguenay—further strengthens the forward direction of these teams and the
strategic alliance that will bring them all closer together.
"Our acquisition of Journal Nouvelles Hebdo shows Transcontinental's commitment to developing a solid publication
network in the region," said Serge Lemieux, Transcontinental's Vice
President, Newspaper Division, Quebec and Ontario. "Our quality and
service objectives are the same as those that have enabled the paper to
differentiate itself in the market. Journal Nouvelles Hebdo is highly esteemed by the community, which is why we were so interested
in acquiring it and developing it with the employees who have helped
build its reputation."
Michel Aubé, one of the two principal shareholders of Journal Nouvelles Hebdo, and who will remain as publisher, added: "It's a new stage in the life
of Journal Nouvelles Hebdo, a key step that opens up new directions for our readers and
advertisers. Our special relationship, based on respect and listening
to each other, which has been there from the very beginning, will
remain the hallmark of our publication."
Journal Nouvelles Hebdos is distributed to households weekly by Transcontinental Publisac.
Transcontinental creates marketing products and services that allow
businesses to attract, reach and retain their target customers. The
Corporation is the largest printer in Canada and Mexico, and
fourth-largest in North America. As the leading publisher of consumer
magazines and French-language educational resources, and of community
newspapers in Quebec and the Atlantic provinces, it is also one of
Canada's top media groups. In addition, its digital platforms deliver
unique content through more than 250 websites. Transcontinental also
offers interactive marketing products and services that use new
communications platforms supported by marketing strategy and planning
services, database analytics, premedia, e-flyers, email marketing,
custom communications and mobile solutions.
Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) has 10,500 employees in
Canada, the United States and Mexico, and reported revenues of C$2.1
billion in 2010. For more information about the Corporation, please
SOURCE TRANSCONTINENTAL INC.
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