MONTREAL, April 7 /CNW Telbec/ - Jean-Marc Eustache, President and Chief
Executive Officer of Transat A.T. Inc., is pleased to announce that
effective today, Michel Lemay, the company's Vice-President,
Communications and Corporate Affairs, becomes its Chief Brand Officer
"Transat encompasses dozens of major brands, national or international,
which together account for some three million travellers," Mr. Eustache
said. "The role of Chief Brand Officer is to increase the value of the
complete Transat brand portfolio, by advancing a strategy that ensures
relevance, differentiation and coherence and that is reflected in the
field in the travel services we provide. This work has begun, and will
be actively pursued in the months to come under Michel's guidance."
Mr. Lemay, who retains his current responsibilities, has held the
position of Vice-President, Communications and Corporate Affairs, at
Transat since March 2006. A seasoned communications expert, he has
nearly 30 years' experience, most notably with Cossette Communication
Group, the Montreal Exchange and the Société du Palais des congrès de
Montréal. Widely acknowledged for his strategic acumen and rigour, Mr.
Lemay has made his mark in such areas as reputation management,
investor relations as well as issues and crisis management. He holds
degrees in Graphic Communications from Université Laval and in
Marketing from Université de Montréal's École des Hautes Études
Commerciales. His other responsibilities at Transat include external
and internal communications, investor relations, media relations,
corporate responsibility and philanthropy, along with many corporate
affairs and public relations files.
Increasingly, organizations are appointing chief brand officers with a
view to developing a coherent vision of their brand portfolio and
turning it into a competitive advantage. As the brand's champion both
in-house and externally, the chief brand officer oversees the brand
promise, the organizations reputation, services (the customer
experience) and all communications initiatives.
About Transat A.T. Inc.
Transat A.T. Inc. is an integrated international tour operator with more
than 60 destination countries and that distributes products in over 50
countries. A holiday travel specialist, Transat operates mainly in
Canada and Europe, as well as in the Caribbean, Mexico and the
Mediterranean Basin. Montreal-based Transat is also active in air
transportation, accommodation, destination services and distribution.
(TSX: TRZ.B, TRZ.A)
SOURCE TRANSAT A.T. INC.
For further information:
| Source: || || Transat A.T. Inc. (www.transat.com) |
| Media: |
| || Pierre Tessier |
514 987-1616, ext. 4662