New Prius v and Prius c Concept Make Worldwide Debut
Prius v fits the lifestyle of young, active families
Prius c Concept an inspiration for future small, entry hybrid
Plug-in part of Canadian trial program
DETROIT, Jan. 10 /CNW/ - Toyota unveiled the Prius family of vehicles
today at the 2011 North American International Auto Show. In addition
to the current third-generation Prius and Prius Plug-in Hybrid Vehicle
(PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of
Prius to all ages and lifestyles.
With the expansion of the Prius family, a new evolution of vehicles will
further increase the acceptance of hybrids with Prius' same core values
of high fuel efficiency, low emissions, proven technology and
"When people think of hybrid, they think of Prius," said Stephen Beatty,
Managing Director and Chief Environmental Officer for Toyota Canada
Inc. "By expanding the line up we plan to keep Prius top-of-mind with
consumers. Toyota hybrid vehicles produce almost 66 per cent fewer
smog-forming emissions than a typical conventionally powered new
vehicle. Getting more Canadians behind the wheel of a Prius vehicle
will achieve the most meaningful environmental benefit."
Over 21,000 Prius' have been sold in Canada since it was first
introduced in 2000, and Toyota Canada's share of the Canadian hybrid
market is 60 per cent. The third-generation Prius, which reached
dealerships in June 2009, has continued the hybrid's heritage of
exceptional fuel efficiency and low emissions.
The Prius has also been a technological flagship vehicle, offering new
features to the Toyota brand like the world's first beltless engine,
plant-derived, carbon neutral plastics, a Touch Tracer Display, an
Advanced Pre-Collision System and Intelligent Parking Assist, as well
as Toyota's first use of a moon roof with solar panels that power a
smart air conditioning system.
Prius v: "Versatility" for Young, Active Families
The new Prius v, with "v" expressing the vehicle's versatility, will meet the needs of growing families with active lifestyles while
providing the same attributes traditionally found in the Prius DNA. It
will share the current generation Prius' platform and Hybrid Synergy
Drive technology. Featuring a compact exterior yet spacious interior,
the Prius v will feature over 50 per cent more interior cargo space than the current
With a balance between outstanding spaciousness, refined style, and
smooth aerodynamics, Prius v has a low 0.29 coefficient of drag, which does not inhibit the vehicle's
convenient packaging. It is a new vehicle designed from the ground up,
with a shape that evolved from Prius rather than being an elongated
The exterior styling is sleek, rounded and bold, with an extended
roofline that allows the vehicle to retain the triangular silhouette
symbolic of Prius. The trapezoidal-shaped front features sharp-edged
headlamps, wind-slipping aero corners for improved aerodynamics and an
enlarged under grille, which all help create a unique design evolving
from the current Prius. Prius v's rear styling is highlighted by a refined backdoor panel, intricate
combination taillights and a specially designed roof spoiler that
improves air flow.
Inside, the Prius v emphasizes overall proportion with spaciousness and flexibility for
active families. Comfortable interior space and good visibility has
been assisted by a high seating position, ample head room, and an
impressive 965 mm couple distance, providing generous rear legroom. A
low, wide-opening rear hatch reveals 971 L of cargo space behind the
rear seats, making it the most spacious dedicated hybrid vehicle on the
market and better than some compact SUVs.
Comfortable seating for five is specifically designed for young
families. Sliding second row seats allow for easier ingress and egress
and rear-storage flexibility, with a 45-degree recline for greater
comfort. The 60/40 split, folding rear seats present four different
seat arrangements that provide excellent usability for passengers and
luggage, while a fold-flat front-passenger seat allows for extremely
Also available, and a Toyota-first, is a resin Panoramic View moonroof
with power retractable sun shades that provides an open atmosphere in
the cabin with a 40 per cent reduction in weight as compared to
conventional glass roofs of the same size, and excellent heat
Up front, instrument-panel controls, including a single-dial
air-conditioning control and a center-mounted digital combination
meter, provide an advanced look and user-friendly command. The driving
controls - including the Push Button Start, parking switch, electronic
shift lever, and driving mode selection - are distinguished by silver
Despite the spaciousness of a family friendly midsize vehicle, the Prius
v will deliver estimated U.S. EPA fuel economy ratings of 42 mpg city, 38
mpg highway and 40 mpg combined, the best fuel economy consumption
ratings of any SUV, crossover, or wagon on the market.
Like the current generation Prius, the Prius v is a showcase of technology that will include many of the same standard
features. Four driving modes (Normal, Power, Eco and EV) satisfy a
variety of road conditions and driver preferences. A Smart Key System
with Push Button Start, an electronic shift lever, Hill Start Assist
Control (HAC), and a back-up camera are standard. Available options
include energy-efficient LED headlamps, Dynamic Radar Cruise Control
with a Pre-Collision System (PCS), and an Advanced Parking Guidance
For a high level of safety, there are seven airbags, a high-strength
cabin and an energy-absorbing body structure with impact beams, cross
members and leg absorption pads. New driver and front-passenger seat
design helps lessen possible whiplash injury during a collision.
Like all 2011 Toyota models, the Prius v will feature Toyota's Star Safety System™ as standard, which includes
Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock
Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake
Assist and Smart Stop Technology (SST).
A new evolution in hybrid vehicles with excellent cargo space and Prius'
heritage of environmental performance and fuel economy, the 2012 Prius v is estimated to go on sale in late summer 2011.
Prius c Concept: Small "city"-centric Hybrid Vehicle
While the current Prius has ushered hybrid technology into the
mainstream, and the Prius v will provide the additional room and versatility for active families,
compact shoppers are interested in a smaller hybrid at an entry price
point and with superior fuel efficiency. The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and
couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.
This dynamic vehicle with urban appeal will pursue outstanding fuel
efficiency in a compact package, while also providing a surprisingly
spacious interior. It will include many advanced technology features,
including some offered on the current Prius.
Prius c Concept is the inspiration for an additional Prius family member that is
estimated to come to market in the first half of 2012 as the most
value-oriented hybrid in the Canadian market with the highest mileage
of any "cordless" hybrid.
Prius Plug-In Vehicle: the Best of Both Worlds
Since its initial launch 10 years ago, one of the Prius' main
efficiencies has been a hybrid system with its own on-board recharging
system that never needed to be plugged in to take people where they
wanted to go. With the addition of new technology and shifts in the
market, the Prius Plug-in Hybrid is the family member that represents
the best of both worlds - the superior fuel efficiency of the Prius
with added EV driving capability.
Depending on driving conditions, Prius Plug-in can be driven
approximately 20 kilometres on battery power at speeds up to 100 km/h.
Its compact Lithium-ion battery provides less weight and a quicker
recharging time, taking three hours on 110 volts and 1.7 hours on 220
volts. It can be "topped off" anytime with a convenient short charge.
After the EV power is depleted, the Plug-in performs like an economical
third-generation Prius, the most fuel efficient midsize hybrid vehicle
in Canada. Unlike pure EVs, it will be a seamless transition for
consumers, with the only difference from a regular Prius is that it can
be plugged in at convenient intervals.
Currently, Toyota Canada Inc is testing several Lithium-ion-battery
powered Prius Plug-ins as part of the first phase of a national
demonstration program with 16 partners across the country. The
program's goal is to demonstrate plug-in technology, educate and inform
the public, evaluate performance, and better understand the benefits to
When it comes to market, the Prius Plug-in will represent the most
eco-sensitive and advanced choice within the Prius brand of products.
2012 PRIUS v PRELIMINARY SPECIFICATIONS
1.8-liter four-cylinder engine with VVT-i
98 hp @ 5,200 rpm
105 lb-ft @ 4,000 rpm
Permanent magnet synchronous motor
Electric motor power output:
Hybrid system net horsepower:
Tier 2 Bin 3
Electronically controlled continuously variable transmission
Hybrid battery pack:
Estimated fuel consumption:
Estimated U.S. EPA fuel economy ratings of:
42 mpg city
38 mpg highway
40 mpg combined
Dimensions mm (inches) Overall Length:
Coefficient of Drag:
16-inch alloy wheels
17-inch alloy wheels (optional)
17-inch: 215/50R17 (optional)
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of
Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial
Equipment. Toyota is the first full-line manufacturer to make all of
the elements of the Star Safety System standard on every 2011 vehicle.
The Star Safety System includes Vehicle Stability Control (VSC),
Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic
Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop
Technology (SST). TCI's head office is in Toronto, with regional
offices in Vancouver, Calgary, Montreal and Halifax and parts
distribution centres in Toronto and Vancouver.
SOURCE Toyota Canada Inc.
For further information:
For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.