MONTREAL, April 1 /CNW Telbec/ - At the 6th Créa Awards ceremony held
yesterday evening at the Taz in Montréal, the Grand Créa award for best
online campaign was given to Sid Lee and Tourisme Montréal for the
"Queer of the Year" campaign launched in summer 2010. Some 1,500 people
attended the event, organized by Infopresse in collaboration with the
Association des agences de publicité du Québec, which recognizes the
best in Québec advertising. Michel De Lauw presided over this year's
Créa jury, made up of 10 members.
The "Queer of the Year" campaign had already won the grand prize at the
Boomerang Awards last fall. The Tourisme Montréal team would like once
again to thank Sid Lee for its complicity and determination in leading
Tourisme Montréal's advertising projects, as well as for its
involvement in the successful execution of communication strategies.
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also
responsible for developing Montréal's tourism product in accordance
with the ever-changing conditions of the market.
SOURCE TOURISME MONTREAL
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