Tourisme Montréal chooses Touché! PHD as its new media placement agency

MONTREAL, Sept. 14, 2011 /CNW Telbec/ - Following its call to tender for a media placement agency, Tourisme Montréal is pleased to announce the nomination of Touché! PHD as its new supplier. For this important mandate, Tourisme Montréal was looking to enlist the services of a firm that would ensure the most effective media placement for this tourist destination.

Tourisme Montréal, a private, non-profit organization, is always looking for new and better ways to develop and improve their methods to attract tourist clienteles to visit Montréal. "The tourist destination environment is extremely competitive, which is why it was necessary for us to choose an agency known for its superior media strategy and a team who deftly navigates through the sea of emerging media tools," stated the Honourable Charles Lapointe, President and CEO of Tourisme Montréal. "The Touché! PHD agency clearly demonstrated that not only does it personify this vision, but that its dynamic team would exceed the expectations of our organization," concluded Charles Lapointe.

The Touché! PHD mandate will encompass media strategy and planning, buying and placement on all communication channels. As the newly-appointed media agency, Touché! PHD will work closely with SidLee, the agency responsible for the Tourisme Montréal brand.

"We are extremely honoured to have been chosen by Tourisme Montréal. This account represents an incredibly exciting challenge for us because it will utilize the full extent of our strengths and talent, digital media and media creativity in particular. It will also be an excellent opportunity to develop the co-operation and synergy between our different offices in New York, London and Toronto," affirmed Mr. Alain Desormiers, President of Touché! PHD, following the announcement.

About Tourisme Montréal
Tourisme Montréal is responsible for providing leadership in the concerted efforts of hospitality and promotion in order to position the Montréal destination on leisure and business travel markets.  It is also responsible for developing Montréal's tourism product in accordance with the ever-changing conditions of the market.

About Touché! PHD
Touché! PHD is the Montréal branch of the PHD network that includes 72 offices in 62 countries on all continents. Last year, the network garnered the title of Media Agency of the Year in nine regions across the world, including the United States, the United Kingdom, Australia, China, Asia-Pacific and Canada.  PHD is part of Omnicom Group Inc. (NYSE: OMC), a leading global advertising and marketing communication services company and one of the largest strategic holding companies in the world with some 65 500 employees and media billings of more than 38 billion dollars.


For further information:

Pierre Bellerose
Vice President
Public Relations, Product Research and Development
Tourisme Montréal
514 844-2404
Twitter : @pierrebellerose
Alain Desormiers
Touché! PHD
514 286-9000, ext. 222

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