Total Debt Freedom Selects its Chief Raving Fan Officer

MARKHAM, ON, Jan. 4 /CNW/ - Total Debt Freedom Inc. ("TDF") today announced that Karen Scott, a Debt Negotiator and a former Quality Lead for Minacs in their Bangalore, India call centre, will become the company's Chief Raving Fan Officer ("CRFO").

"I Googled it, and as far as I can tell this is the first time any company has announced a CRFO.  We know satisfied customers just aren't enough anymore, you need to create raving fans out of clients and employees if you really want to grow," said Cooper.  "I've admired companies such as Zappos and their ability to create raving fans for a long time, but we offer a service that contains bigger challenges, so achieving similar results at Total Debt Freedom is going to mean more than just under promising and over delivering," noted Cooper.

Scott will report to Chief Executive Officer ("CEO") and Founder Richard Cooper. She will be responsible for creating raving fans of clients and employees.  She also becomes a part of the company's executive management team, which directs all aspects of company strategy, planning and operations. Scott will formally assume this role on January 5th 2011.

"We received tons of interest in the CRFO position and had the opportunity to meet with many candidates," said Cooper. "We quickly recognized that Karen was the right person for the role of CRFO and are thrilled to be blazing this new path of creating raving fans."

"Shortly after joining TDF, I realized this is the place for me. The culture and people are amazing, the encouragement to succeed and grow, keeps me enthusiastic and passionate about being a part of this awesome team. I am excited to accept this new position and strongly believe that we will be successful in creating raving fans and a world-class service" said Scott.

About Total Debt Freedom - Total Debt Freedom's mission is to create raving fans by getting cash strapped consumers out of credit card debt in 3 years for considerably less than they owed on the day they started the debt settlement program.  Total Debt Freedom ( is a privately held company serving Canadians and is headquartered in Markham, Ontario, Canada.

Total Debt Freedom and the Debt Free Man® are registered marks of Total Debt Freedom Inc. Other names may be trademarks of their respective owners.

SOURCE Total Debt Freedom Inc.

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