TORONTO, April 4 /CNW/ - Timothy's World Coffee today announced
expansion efforts into the U.S., with the opening of a café at
Cleveland Hopkins International Airport. The decision comes at a time
of significant growth for Vermont-based Bruegger's Enterprises Inc. and
its wholly owned subsidiary Threecaf Brands, which operates Timothy's
"Bruegger's existing operating infrastructure in the U.S. sets the stage
to expand our Canadian brand south of the border," said Jim Greco, CEO
of Bruegger's Enterprises, Inc. "We're confident that the quality and
variety of coffee choices featured at Timothy's World Coffee will be
well received by American consumers."
Bruegger's success in the Cleveland market, coupled with a strong local
operating partner and the recognized need for premium coffee, makes the
city and the airport location an ideal fit for a foray into the U.S.
Guests at the first U.S. Timothy's will appreciate the opportunity to
explore and experience the wide selection of over 30 premium blends,
including mild, medium and strong roasts, flavoured and ethical coffees
as well as a variety of specialty coffees made exclusively from 100%
Rainforest Alliance Certified Espresso. All coffees may be paired with
a sweet treat or savoury snack from Timothy's broad menu selection of
bakery items and sandwiches for breakfast and lunch.
"Timothy's is a strong brand in Canada and has carved out a distinctive
position in the market as being the global coffee experts. We are
confident this will resonate with an American consumer base that is
becoming more and more advanced and educated when it comes to coffee
and their coffee preferences," said Greco.
Timothy's plans on opening two more U.S. locations in the coming months,
in West Roxbury, Mass. and St. Paul, Minn.
About Timothy's World Coffee & Bruegger's Enterprises, Inc.
Since 1975 Timothy's World Coffee has been committed to providing coffee
lovers across North America the opportunity to explore and experience
the finest authentic coffee from around the world in its warm and
inviting cafés. Only the top one to five per cent of the world's finest
Arabica beans meet Timothy's standards. With a network of enthusiastic
franchisees, a Timothy's café quickly becomes part of any community as
a daily ritual or meeting place. Timothy's World Coffee is part of
Threecaf Brands, Inc. a wholly owned subsidiary of Vermont-based
Bruegger's Enterprises Inc., a leader in the fast casual restaurant
segment. The company operates 300 Bruegger's bakeries in North
America. Threecaf Brands operates, manages and licenses close to 140
restaurants across Canada including Timothy's World Coffee, mmmuffins
and Michel's Bakery Café.
SOURCE Timothy's World Coffee
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